Get a starting point with the Next.js optimized viral page template

Supercharge your viral page with Next.js for outstanding performance! Learn more today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create high-converting landing pages with Instapage

If you're in the marketing realm, you understand the critical role of landing pages in driving conversions and maximizing the ROI of your campaigns. Instapage stands out as a leading landing page and conversion rate optimization (CRO) platform, perfect for transforming your online marketing strategy. With over 100 high-converting templates and comprehensive customization options, Instapage makes it effortless to create compelling landing pages tailored to your audience. Whether working in business services, tech, or education, Instapage meets your unique needs.

Understanding the value of landing pages

Landing pages are designed to drive specific actions from visitors. By focusing on user intent, you can significantly enhance user experience and conversion rates. Instapage offers intuitive builders that allow easy customization without needing technical skills. Leveraging the insights from heatmaps and A/B testing can help you refine your pages for better performance.

  1. High-converting templates: Quickly deploy pages that have been tested for success, ensuring you’re not starting from scratch.
  2. Built-in analytics: Gain insights into your page performance with dashboards that track visitor behavior.
  3. Dynamic personalization: Customize your content based on audience segments to enhance engagement.

Step 1: Choose the right template and customize

Start by selecting a template that aligns closely with your campaign's goals. Instapage's extensive library provides various options designed to capture leads effectively.

Step 2: Optimize for performance

After customizing your template, the next critical step is to optimize your landing page for conversions. Utilize A/B testing to determine which elements resonate best with your target audience. Key areas to focus on include:

  1. Headlines: Craft attention-grabbing headlines that convey the value proposition clearly.
  2. Call-to-action buttons: Ensure your CTAs are easily visible and compelling to encourage click-through.
  3. Images and videos: Use multimedia elements to tell your brand story effectively and engage visitors.

Step 3: Launch and test your page

Once your page is optimized, it's time to launch. Monitor real-time performance using Instapage's analytics dashboard to capture relevant data. Regular testing will help you refine your pages continuously. Key points to track include:

  1. Conversion rates: Understand how many visitors are taking the desired action.
  2. Bounce rates: Identify if users are leaving without interacting.
  3. User feedback: Collect insights directly from visitors who land on your pages.

By following these steps, you can leverage Instapage's powerful capabilities to maximize the effectiveness of your landing pages.

Start transforming your digital campaigns today with Instapage, the ultimate landing page and CRO platform designed for marketers who demand results. Get started now!

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