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Next.js optimized competition website template

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About template

Leverage our intuitive page builder and high-converting Next.js optimized competition website template.

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding sidebar
Multiple layouts for any industry and goal
Loads fast and looks polished on any device Loads fast and looks polished on any device sidebar
Robust analytics & experimentation Robust analytics & experimentation sidebar

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Master your campaigns with Instapage: The ultimate guide to landing page optimization

Instapage is recognized as the premier landing page and conversion rate optimization (CRO) platform. This guide illuminates how you can utilize Instapage to effectively enhance and maximize the return on investment (ROI) of your digital marketing efforts. With over 100 custom templates and rich lead generation components, you can build high-converting landing pages tailored to your audience's needs.

Understanding the Instapage advantage

Instapage offers unparalleled flexibility and ease of use when it comes to landing page creation. Its comprehensive features allow you to design landing pages quickly and seamlessly without the need for coding expertise. Leveraging Instablocks and conversion-focused layouts, marketers can achieve impressive results in minimal time. This efficiency is vital for teams across various sectors, from business services to education.

  1. 100+ conversion-optimized templates: Pre-built designs that save time and enhance lead capture.
  2. Intuitive drag-and-drop builders: Create visually engaging pages effortlessly without technical skills.
  3. Real-time feedback and collaboration tools: Streamline the review process to produce high-quality content quickly.

Step 1: Personalize Your Pages

A key component of successful digital marketing is delivering personalized content. With Instapage, you can dynamically adjust messaging based on visitor data to create tailored experiences, increasing your conversion rates. Here’s how to personalize effectively:

  1. Dynamic text replacement: Adapt headlines and key messages to match user search queries.
  2. AdMap integration: Align advertising with specific landing pages to ensure a cohesive user experience.
  3. Performance tracking: Use audience metrics to understand preferences and optimize content accordingly.

Step 2: Optimize for Conversion

Optimizing your landing pages is crucial for boosting conversions. Utilize Instapage’s built-in experimentation tools and analytics dashboard to enhance your performance. Consider the following methods:

  1. Heatmaps: Analyze user behavior on your pages to identify areas for improvement.
  2. A/B testing: Experiment with different designs and messages to determine what resonates best with your audience.
  3. Analytics insights: Leverage data-driven decisions to refine your overall marketing strategy.

Step 3: Collaborate and Review

Effective collaboration is critical for optimizing campaign performance. Instapage's collaboration features simplify this process, making it easier to engage stakeholders and gather essential feedback.

  1. Instant feedback capabilities: Quickly exchange insights with team members to enhance page quality.
  2. Real-time editing: Collaboratively update content swiftly without waiting for delays.
  3. Stakeholder sharing: Easily share pages with clients or management for approvals to streamline the workflow.

In conclusion, using Instapage revolutionizes your approach to landing page design and CRO. By leveraging its diverse features, you can cultivate higher engagement and drive better results for your marketing campaigns.

Ready to elevate your digital marketing strategies? Begin your journey with Instapage today and carve out your path to success in the increasingly competitive landscape.

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