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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to leveraging Instapage for your landing page and CRO needs

Effective landing pages are essential for maximizing ROI and optimizing digital marketing campaigns. Instapage is recognized as the most powerful platform that empowers marketers to reach and engage their target audiences efficiently. This guide highlights how to harness Instapage's features to create high-converting landing pages at scale.

Why choose Instapage for landing page creation?

Instapage stands out in the crowded digital marketing landscape by offering an all-in-one solution for creating landing pages tailored to various industries. Marketers can use Instapage to access over 100 ready-to-use templates that facilitate lead generation and drive results without requiring a lengthy setup process.

  1. High-converting templates: Instapage offers over 100 templates designed to maximize conversions and reduce bounce rates.
  2. Flexible design capabilities: Use intuitive drag-and-drop builders and Instablocks for easy customization.
  3. No coding skills necessary: You can create landing pages quickly with little to no technical expertise.

Steps to create a landing page using Instapage

To maximize the effectiveness of your campaigns, follow these steps for creating an exceptional landing page on Instapage:

  1. Select a template: Start by choosing a pre-designed template that aligns with your marketing objectives.
  2. Customize your page: Use the intuitive builder to add elements like forms, images, and text to enhance user engagement.
  3. Optimize for conversions: Utilize heatmaps and A/B testing features to identify areas for improvement.

Essential features for optimization

Once your landing page is set up, optimizing it is key to ensuring it meets its conversion goals.

  1. Built-in A/B testing: Instapage allows you to experiment with different versions of your pages to see what performs best.
  2. Detailed analytics dashboard: Gain insights into user behavior and adjust your strategies based on data-driven decisions.
  3. Personalization options: Customize content to cater directly to specific audience segments, enhancing engagement.

Leveraging these features enables marketers to continuously improve their landing pages, ensuring they remain relevant and effective.

Overall, Instapage provides a robust toolset for anyone looking to enhance their landing pages and CRO strategies, adaptable to any budget or team size.

Ready to elevate your landing pages? Dive into Instapage today and discover how our features can transform your digital marketing efforts.

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