Utilize Instapage's news portal template optimized for Avast Secure Browser for maximum efficiency

Get high conversion rates with our Avast Secure Browser-optimized news portal template. Created for marketers to build great SEO-optimized landing pages with ease!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An ultimate guide to mastering landing page optimization using Instapage

Landing page optimization is crucial for any digital marketing campaign, especially in sectors like tech, financial services, and education. Instapage, as the leading landing page and Conversion Rate Optimization (CRO) platform, empowers marketers to build, optimize, and maximize their return on investment (ROI). This guide will provide you with comprehensive steps to enhance your landing page strategies using Instapage's robust tools.

Understanding the importance of landing pages

Landing pages are specialized web pages designed to guide visitors to take specific actions. In a world where attention spans are fleeting, having a dedicated page helps in communicating your marketing objectives clearly. With Instapage, you can access over 100 customizable templates, making it easier to create high-converting landing pages tailored to your audience's needs.

  1. Increased conversion rates: Dedicated landing pages typically result in higher conversion rates due to focused content and calls to action.
  2. Enhanced user experience: By placing users on targeted landing pages, you can optimize the user journey, ensuring a smooth experience.
  3. Data tracking and performance metrics: Instapage helps track user behavior through analytics and heatmaps, allowing for continuous performance optimization.

Step 1: Choose the Right Template

Start your landing page optimization journey by selecting an appropriate template from the extensive library of Instapage. Choose a design that aligns with your campaign goals and the expectations of your target audience.

Step 2: Customize Your Page

After selecting a template, utilize Instapage's intuitive drag-and-drop builder to customize your landing page. Here’s how to enhance your page:

  1. Use dynamic text replacement for personalized experiences based on the user’s previous interactions.
  2. Incorporate clear calls-to-action (CTAs) that guide users on the next steps.
  3. Ensure mobile optimization to cater to users on various devices, increasing accessibility.

Step 3: Optimize for Conversion

The final step is to use Instapage's built-in experimentation features to refine your landing page.

  1. Conduct A/B testing: Test different versions of your page to see which performs better.
  2. Use heatmaps: Analyze user behavior on your landing page to understand where visitors are clicking and how they interact with your content.
  3. Track performance metrics: Regularly assess your page’s performance using analytics to make data-driven decisions.

In conclusion, leveraging Instapage’s powerful tools can significantly enhance your digital marketing campaigns. By following these steps, you can create optimized landing pages that drive results.

Ready to start optimizing your landing pages for better results? Sign up for Instapage today and access tools that simplify your marketing efforts.

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