Create neutral user-generated content site from scratch using our lead-focused templates

Drive more leads with Instapage neutral user-generated content site template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective landing page and CRO platform for marketers

Landing pages play a crucial role in the effectiveness of digital marketing campaigns. Instapage allows marketers to maximize the ROI of their efforts by providing the most powerful landing page and CRO platform. With the capability to create optimized landing pages that cater to diverse business verticals, Instapage equips teams to accelerate their growth and achieve tangible results.

Step 1: Access high-converting templates

Staring the page creation process can be daunting, but with Instapage, users can leverage over 100 ready-to-use templates and pre-built lead generation elements. This feature enables marketers to launch landing pages quickly, which is crucial for capturing leads and driving conversion rates.

  1. Diverse design options to match your brand: Instapage templates are easily customizable to resonate with your audience.
  2. Lead generation integration: Pre-built elements ensure that your landing pages are equipped to convert visitors into leads efficiently.
  3. Ease of use with intuitive builders: Marketers without coding knowledge can still create stunning pages effortlessly.

Step 2: Optimize for higher conversion rates

To ensure that your landing pages perform at their best, Instapage incorporates built-in optimization features that allow for thorough experimentation.

  1. Utilizing detailed heatmaps: Understand your visitors’ on-page behavior and identify areas for improvement.
  2. A/B testing capabilities: Test different versions of your landing page to determine which design or content encourages higher conversions.
  3. Performance analytics dashboard: Monitor key metrics in real time to enable swift decision-making based on results.

Step 3: Personalization and targeting

Delivering personalized experiences is paramount in today’s market. Instapage helps marketers to dynamically alter landing page content to match the unique needs of different audience segments.

  1. Dynamic text replacement: Tailor messages to users based on their previous interactions with content.
  2. AdMaps integration: Align specific ads with relevant landing pages to improve user experience and raise conversion potential.
  3. Audience-level metrics tracking: Gain insights on individual audience performance to refine your marketing approach accordingly.

With tools to streamline collaboration among teams, Instapage ensures that marketers can quickly adapt pages based on real-time feedback, further optimizing their marketing efforts.

By harnessing the power of Instapage, marketers can create, optimize, and personalize their landing page strategies to achieve remarkable conversion rates and maximize ROI on their digital marketing campaigns.

Get started with Instapage today and unlock the full potential of your marketing strategy by creating stunning, high-converting landing pages.

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