Create with ease using Neutral one page website template

Optimize your landing page quickly and efficiently with Instapage's Neutral one page website template. Easily showcase your products and services, capture leads, and boost conversions with this user-friendly design.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for effective landing page creation

Landing pages play a crucial role in converting potential customers into leads and sales. With Instapage's powerful landing page and CRO platform, marketers can easily accelerate their digital marketing efforts. This guide will walk you through the essential steps of leveraging Instapage to maximize your ROI through optimized campaign execution.

Setting up your Instapage account

To begin leveraging the features of Instapage, the first step is creating your account. Navigate to the Instapage website and register using your email. Once registered, you will gain access to a user-friendly dashboard that simplifies the landing page creation process.

  1. Choose your plan: Instapage offers various pricing plans based on your team size and requirements, so select one that aligns with your marketing objectives.
  2. Familiarize yourself with the dashboard: The dashboard provides easy navigation to all tools and templates available for creating and optimizing landing pages.
  3. Explore the templates library: Instapage boasts over 100 customizable templates. Browse through these to find one that closely matches your campaign goals.

Creating your first landing page

Now that your account is set up, it's time to create a landing page tailored to your audience's needs. Instapage provides an intuitive editor along with numerous customization options.

  1. Select a template: Choose a high-converting template suited for your campaign from the library to save time and effort.
  2. Customize your page: Use the drag-and-drop editor to add elements such as images, text blocks, and call-to-action buttons. Ensure your content is engaging and aligned with your marketing message.
  3. Utilize Instablocks: These pre-designed sections can be reused across different pages, saving you time while maintaining consistency in design.

Optimizing for conversions

The next step is to optimize your landing page for higher conversions. Instapage includes built-in tools for A/B testing and analytics, allowing you to refine your campaigns effectively.

  1. Implement A/B testing: Create variations of your landing page to test headlines, visuals, and CTAs to see what resonates most with your audience.
  2. Use heatmaps: Analyze how visitors interact with your page using heatmaps to pinpoint areas that might need adjustments.
  3. Integrate analytics: Leverage the analytics dashboard to continuously monitor traffic, conversion rates, and visitor engagement metrics.

By following these steps, you will not only create effective landing pages but also ensure they are optimized for maximum conversion rates. This methodical approach will enhance your campaign performance and ROI.

Instapage equips marketers of all sizes with powerful tools to succeed in their digital campaigns. Start with the step-by-step guide to make the most of your landing page strategies today.

Ready to elevate your digital marketing game? Sign up for Instapage now and transform how you create and optimize landing pages.

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