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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An overview of the powerful advantages of Instapage

In the competitive landscape of digital marketing, harnessing the power of effective landing pages can drastically elevate your campaigns. Instapage provides not only a robust platform for creating high-converting landing pages but also tools that are tailored for marketers across various industries including tech, education, and financial services. With easy-to-use features and extensive customization options, marketers can optimize their campaigns efficiently.

Getting started with Instapage: A simple guide

To effectively use Instapage for your marketing objectives, start by selecting a pre-built template that fits your business's branding and goals. The platform's intuitive drag-and-drop feature allows for fast customization, so you can adapt your landing page to your specific needs, including lead generation.

  1. Choose a template: Instapage offers over 100 customizable templates that are proven to increase conversions. Each template comes designed with a clear call-to-action.
  2. Utilize lead generation tools: Add forms, social proof, and images that funnel leads towards your CTA.
  3. Preview and publish: Once satisfied with your page, preview it across devices to ensure it meets your campaign criteria before going live.

Optimizing your landing pages for conversions

Optimization is critical in achieving high performance from your landing pages. Instapage's built-in experimentation features help you understand user behavior and tailor your pages for maximum conversion rates.

  1. A/B testing: Conduct A/B tests to determine which elements perform best based on user engagement and conversion rates.
  2. Heatmaps: Utilize heatmaps to visualize how visitors interact with your page, allowing you to make informed adjustments.
  3. Integrated analytics: Track page performance metrics directly within the dashboard to continuously refine your strategy.

Personalizing the visitor experience

Instapage allows for dynamic personalization, making content engagement much more relevant for diverse audiences. Tailoring landing pages to align with specific audience segments can significantly increase conversion likelihood.

  1. Dynamic text replacement: Customize your landing page based on user demographics for enhanced relevance.
  2. AdMap integration: Align ads directly with their respective landing pages, ensuring a cohesive user experience.
  3. Audience-level analytics: Gain insights into how different audience segments interact with your page for targeted marketing.

By utilizing the full range of tools offered by Instapage, marketers can not only create beautiful and functional landing pages but also iterate on them to maximize their campaign's impact. The flexibility and depth of features position Instapage as an invaluable tool for marketers.

Thus, embracing a dedicated landing page solution like Instapage can streamline your efforts in creating high-converting digital experiences, ensuring your marketing objectives are met efficiently.

Ready to transform your landing pages and maximize ROI? Sign up for Instapage today and experience the future of landing page optimization.

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