Utilize Instapage's template optimized for Microsoft Surface Laptop and simplify your navigation page creation workflow

Design using a responsive navigation page template that delivers a flawless experience on Microsoft Surface Laptop. Try Instapage today!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to optimizing landing pages with Instapage

Creating effective landing pages is essential for maximizing the return on investment (ROI) of your digital marketing campaigns. Instapage is the most powerful landing page and conversion rate optimization (CRO) platform designed specifically for marketers in the USA. This guide will walk you through the essential steps to utilize Instapage effectively, catering to various industries such as business services, marketing and advertising, tech/SaaS, education, energy and utilities, financial services, government, and insurance.

Step 1: Choosing the Right Template

Selecting the right template lays the foundation for a high-converting landing page. Instapage offers over 100 ready-to-use templates optimized for lead generation.

  1. Choose a template that matches your campaign goals: Ensure your choice aligns with the objective of your marketing campaign, whether it's lead generation or conversions.
  2. Consider your target audience: Personalize the template to resonate with specific demographics relevant to your vertical.
  3. Utilize Instablocks for customization: Modify layouts to better suit your content and ensure that it highlights key landing page elements.

Step 2: Crafting Compelling Content

Once you have your template in place, focus on crafting content that engages your audience effectively. Content should be tailored to your unique audiences.

  1. Use dynamic text replacement: This allows you to deliver personalized content that’s relevant to visitors based on their search terms.
  2. Integrate strong calls-to-action (CTAs): Ensure CTAs are clear and compelling, urging users to take action, such as signing up for newsletters or downloading resources.
  3. Test different headlines: A/B testing various headlines can help identify which resonates best with your audience.

Step 3: Optimizing for Conversions

Optimization is vital for enhancing landing page performance. Utilize Instapage’s powerful features to drive higher conversions.

  1. Employ A/B testing: Routine A/B testing helps you determine effective elements and variations of your landing page.
  2. Analyze behavioral heatmaps: Heatmaps offer insights into how visitors interact with your pages, allowing you to spark improvements.
  3. Utilize analytics dashboards: Track performance metrics to understand what works, monitoring key indicators like conversion rates and bounce rates.

With these steps, you can create powerful, optimized landing pages that effectively serve your marketing objectives.

Now that you're equipped with a step-by-step approach to leveraging Instapage, start creating landing pages that drive results.

Ready to optimize your landing pages further? Explore Instapage’s features and take your marketing campaign to the next level!

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