Bring your ideas to life with Instapage's muted pre-order page template

Unleash your creativity with the muted pre-order page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to creating a powerful landing page with Instapage

Landing pages play a crucial role in driving conversions, especially when they are optimized for specific audiences. Instapage provides robust functionalities tailored to marketers across various sectors, including business services, tech, and financial services. With an emphasis on conversion rate optimization (CRO), this guide will walk you through the essential steps to create high-performing landing pages that maximize your digital marketing campaigns.

Understanding the benefits of using Instapage for landing pages

Instapage stands out in the crowded landscape of landing page builders due to its extensive features designed for marketers. By utilizing pre-built templates and lead generation elements, you can create pages that not only attract visitors but also convert them effectively. Let’s explore the key advantages:

  1. Extensive template library: Choose from over 100 high-converting templates that are easy to customize.
  2. Built-in optimization tools: Use A/B testing and heatmaps to analyze visitor behavior and improve performance.
  3. Seamless collaboration: Work with your team and clients effortlessly while creating and revising landing pages.

Step 1: Creating your first landing page

Getting started with Instapage is a breeze. Follow these steps to launch your landing page quickly:

  1. Select a template: Browse the library and choose a layout that resonates with your campaign goals.
  2. Customize your content: Use the intuitive drag-and-drop editor to modify text, images, and other elements easily.
  3. Integrate your lead capture form: Ensure you have a clear call-to-action and easily accessible lead generation elements.

Step 2: Optimizing your landing page for conversions

Once your landing page is live, it’s essential to focus on optimization. Here’s how:

  1. Conduct A/B testing: Test different headlines and images to see which performs better.
  2. Analyze heatmaps: Understand visitor behavior and determine which parts of the page are most engaging.
  3. Utilize audience personalization: Leverage dynamic text replacement to create tailored experiences for visitors.

Step 3: Collaborating and iterating on your landing page

Effective collaboration leads to better landing pages. Keep these tips in mind:

  1. Provide feedback directly on the page: Use collaboration tools to make suggestions and comments in real-time.
  2. Share access with stakeholders: Ensure key team members can view and contribute to the process.
  3. Implement iterative improvements: Regularly update the landing page based on performance data and feedback.

With these steps, you are well on your way to creating high-performing landing pages that support your marketing initiatives. Instapage equips you with the tools necessary to maximize your ROI efficiently.

Ready to elevate your digital marketing strategies? Start building powerful landing pages with Instapage today and experience the difference!

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