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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximize ROI with Instapage landing pages

Implementing effective landing pages is essential for marketing success. Instapage provides powerful features geared towards optimizing your campaigns. This guide will explore how you can utilize Instapage to build high-converting landing pages and enhance your overall marketing strategy.

Understanding landing pages and their significance

Landing pages are crucial in directing the audience toward a specific action, such as signing up for a newsletter or making a purchase. Unlike home pages, which serve many functions, landing pages are designed to be action-oriented. Leveraging Instapage, you can create targeted campaigns that resonate with your audience's specific needs.

  1. Higher conversions: Targeted landing pages increase the chances of conversions as they address visitor needs directly.
  2. Better analytics: Using Instapage's built-in analytics features helps track visitor behavior and adapt strategies accordingly.
  3. Cost-effective: As an all-in-one platform, Instapage offers a budget-friendly solution for companies seeking effective marketing without large overheads.

Step 1: Creating your landing page

Start creating your landing page using Instapage's extensive library of templates designed for various industries. Follow these steps:

  1. Choose a template: Select from over 100 pre-designed templates that align with your campaign goals.
  2. Customize elements: Utilize drag-and-drop functionality to rearrange elements and create a unique layout.
  3. Optimize for mobile: Ensure your landing page is mobile-responsive, catering to the growing number of mobile users.

Step 2: Optimizing for conversions

Once your landing page is built, focus on optimizing it for higher conversions. Consider these strategies:

  1. Utilize A/B testing: Experiment with different headlines, images, and calls to action to see what performs best.
  2. Implement heatmaps: Use heatmap analytics to understand visitor interactions on your page, adjusting elements to enhance user experience.
  3. Leverage personalization: Dynamically modify content to cater to specific audience segments based on their behavior or location.

Step 3: Collaborate and iterate

Effective collaboration strengthens your marketing efforts. Enable your team to work together through Instapage's collaboration features:

  1. Real-time feedback: Allow stakeholders to provide instant feedback directly on the landing page.
  2. Version control: Keep track of changes made by team members, ensuring everyone is on the same page.
  3. Secure sharing: Share pages safely with clients and team members for reviews and approvals.

By following these steps, you can team up with Instapage to create compelling landing pages that drive conversions and strengthen your digital marketing campaigns.

Ready to transform your marketing strategy? Start your free trial with Instapage today and experience firsthand the power of optimized landing pages.

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