Create muted environmental website from scratch using our lead-focused templates

Drive more leads with Instapage muted environmental website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for effective landing page design

Instapage is the leading platform for creating powerful landing pages and optimizing conversion rates (CRO). Marketers can significantly enhance their digital campaigns with this user-friendly interface designed for all budget sizes and team configurations. This guide will explore the step-by-step process of utilizing Instapage to improve your landing pages and maximize ROI effectively.

Understanding the importance of landing pages

Landing pages serve as dedicated online spaces aimed at converting visitors into leads or customers. A well-structured landing page streamlines the user experience, offering clarity and focus that drives action. Instapage provides a toolkit that simplifies the creation of these pages, allowing marketers to harness the power of high-converting templates and lead generation elements for their campaigns.

  1. Increased Conversions: Landing pages designed with clear calls to action (CTAs) can significantly boost conversion rates by guiding prospects to take targeted actions.
  2. Focused Messaging: Tailoring your message to match the audience's needs enhances relevance and engagement, leading to improved customer acquisition.
  3. Performance Tracking: Tools within Instapage allow the measurement of landing page performance, equipping marketers with insights to inform future optimization.

Step 1: Choose a template or layout

To start creating your landing page, select from over 100 high-converting templates available within Instapage. Each template is designed with conversion best practices in mind, making it easier to launch campaigns quickly.

Step 2: Customize your landing page

Make your landing page unique by leveraging the intuitive drag-and-drop feature. Focus on the following elements:

  1. Text Elements: Utilize dynamic text replacement to personalize the content based on the source audience, enhancing relatability.
  2. Visuals: Incorporate relevant images or videos that showcase your product or service, which can increase user engagement.
  3. CTAs: Strategically position CTAs throughout the page, ensuring they are visible and compelling to drive conversion.

Step 3: Optimize your landing page

Once you've created your landing page, use A/B testing to iterate and improve. Instapage’s built-in experimentation features let you assess which elements work best for your audience.

  1. Conduct User Testing: Gather feedback from real users on your landing page to identify areas for improvement.
  2. Analyze Heatmaps: Use heatmap functionality to understand visitor behavior, allowing you to optimize the design and layout.
  3. Monitor Analytics: Leverage the analytics dashboard to track performance metrics and increase your ROI effectively.

By following these steps, marketers can effectively create and optimize landing pages that drive conversions using Instapage's powerful features.

Ready to elevate your marketing campaigns? Sign up for Instapage today and unlock the full potential of landing page optimization.

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