Create muted CMS website from scratch using our lead-focused templates
Drive more leads with Instapage muted CMS website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
Maximize your marketing ROI with Instapage
In an increasingly competitive digital landscape, Instapage stands out as the most powerful landing page and conversion rate optimization (CRO) platform available. This step-by-step guide will equip you with the tools necessary to accelerate the effectiveness of your digital marketing campaigns, whether you're in business services, education, tech/SaaS, or another industry.
Understanding Instapage's capabilities
Instapage offers an all-in-one solution that allows marketers of any size to transform their campaigns. With over 100 high-converting templates and customizable lead generation tools, marketers can capture leads efficiently without starting from scratch. This flexibility and efficiency ensure that your campaigns perform at their peak.
- Extensive template library: Choose from 100+ ready-to-use designs that cater to various industries and purposes.
- Easy customization: Use intuitive drag-and-drop builders to modify templates without any coding skill.
- Pre-built lead gen elements: Utilize forms, buttons, and other elements immediately to boost conversions.
Creating effective landing pages
The foundation of any successful campaign is a well-constructed landing page. With Instapage, building these pages is quick and straightforward. Marketers can leverage conversion-focused layouts and Instablocks, allowing for complete customization without needing developers.
- Conversion-focused layouts: Engage your visitors immediately with layouts designed for optimal performance.
- Instablocks: Save time with reusable blocks for headers, footers, and sections that can be dragged into any page.
- SEO-friendly: Ensure your landing pages are optimized for search engines right from the start.
Optimizing for high conversions
Regular optimization is critical to maintain high conversion rates. Instapage features built-in experimentation tools that provide valuable insights into your landing pages' performance. Using detailed heatmaps, A/B testing, and a comprehensive analytics dashboard, marketers can make data-driven decisions to enhance their strategies.
- Heatmaps: Visualize where users click and how they navigate, allowing you to adjust your design accordingly.
- A/B Testing: Test variations of your pages to find out which elements perform better.
- Analytics dashboard: Track performance metrics to understand and refine your marketing efforts.
All these features culminate in a powerful marketing ecosystem, ensuring your campaigns are always optimized for success.
By leveraging Instapage’s capabilities, marketers can personalize their content efficiently, provide seamless collaboration among teams, and enhance their conversion strategies, leading to maximized ROI.
Ready to supercharge your marketing campaigns? Explore how Instapage can empower you to create high-converting landing pages that drive results—start your journey today!
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