Create muted business website from scratch using our lead-focused templates
Drive more leads with Instapage muted business website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
Maximize your ROI with Instapage's powerful landing page platform
Instapage offers the ultimate solution for marketers aiming to accelerate their campaigns and boost ROI. With its robust features tailored for varying business needs, including 100+ high-converting templates and seamless collaboration tools, leveraging Instapage can significantly transform your digital marketing strategy.
Understanding landing page optimization
Effective landing page optimization is crucial for any successful campaign. Instapage equips marketers with intuitive tools that make page creation hassle-free, ensuring a user-friendly experience even for those with minimal technical skills. Key elements include:
- Pre-built templates: Over 100 ready-to-use designs that cater to diverse industries, allowing for rapid deployment.
- Instablocks: Customizable content blocks that streamline page building and enhance modular design.
- A/B testing: Built-in experimentation tools that let you try different versions of a page to pinpoint what converts best.
Creating high-converting landing pages
To build an effective landing page, follow these essential steps:
- Choose a template: Start with a professional design that aligns with your branding.
- Personalize content: Utilize dynamic text replacement to resonate with specific audience segments.
- Integrate lead generation tools: Add forms and CTAs strategically to capture visitor information.
Optimizing for conversions
Once your landing page is live, ongoing optimization is key. Here’s how you can ensure maximum engagement and conversion:
- Use heatmaps: Analyze on-page behavior to understand where users interact most.
- Conduct A/B tests: Regularly experiment with different layouts, headlines, and CTAs to continuously improve.
- Leverage analytics: Assess performance with in-depth metrics to refine your strategies.
Incorporating these strategies will not only enhance the effectiveness of your landing pages but also build a robust foundation for future marketing campaigns.
With Instapage, marketers can achieve impactful results, optimizing conversion rates and driving business growth effectively.
Ready to enhance your digital marketing efforts? Start your free trial with Instapage today and unlock the potential of high-converting landing pages.
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