Create muted brochure website from scratch using our lead-focused templates
Drive more leads with Instapage muted brochure website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
An effective step-by-step guide to using Instapage for landing page and CRO success
Creating high-converting landing pages is crucial for effective online marketing. Instapage, the leading landing page and conversion rate optimization (CRO) platform, provides marketers with comprehensive tools to enhance and maximize their campaigns. Whether you're looking to capture leads or boost ROI, this guide will walk you through using Instapage’s features to achieve better results.
Understanding the power of landing pages in digital marketing
Landing pages are standalone web pages designed specifically for a marketing or advertising campaign, and their effectiveness can significantly influence conversion rates. Instapage simplifies the process of creating these pages, enabling marketers from various sectors such as education, financial services, and tech to create engaging and results-driven experiences for their clientele.
- User-friendly design: Instapage's intuitive interface allows marketers to design landing pages without needing coding or developer skills. This lets users focus on creativity over technical barriers.
- Diverse template options: With over 100 high-converting templates, users can quickly select layouts suitable for various campaigns and industries, enhancing both speed and effectiveness.
- A/B testing capabilities: Built-in experimentation features allow users to compare different versions of their landing pages, helping identify which elements resonate best with their audience.
Step 1: Setting up your first landing page
To get started with Instapage, follow these steps to create your first landing page:
- Choose a template: Select from the extensive library of conversion-focused layouts that match your campaign goals.
- Customize your design: Utilize Instablocks to drag and drop elements, making customization straightforward without any coding.
- Publish and integrate: Once your page is ready, easily publish it and integrate it with other marketing tools, ensuring it's ready to capture leads.
Step 2: Optimizing your landing page for conversions
Optimizing landing pages is a key factor in achieving high conversion rates:
- Use heatmaps: Analyze user behavior on your landing page to see where visitors are clicking, allowing you to adjust your layout accordingly.
- Conduct A/B tests: Experiment with different headlines, images, and calls to action (CTAs) to find which versions perform best.
- Track performance metrics: Use Instapage’s analytics dashboard to assess visitor engagement, conversion rates, and funnel performance for continuous improvement.
Step 3: Personalizing your marketing strategy
Personalization can significantly enhance user engagement and conversion rates:
- Dynamic text replacement: Tailor content based on the source of your traffic, ensuring visitors see messages that resonate with them.
- AdMaps for ad alignment: Match specific ads with corresponding landing pages, enhancing relevance and increasing potential conversions.
- Audience tracking: Use Instapage data tools to segment and analyze audience behaviors for targeted messaging.
By following these steps and utilizing Instapage's advanced features, marketers can create powerful landing pages that dramatically improve campaign performance and ROI.
Ready to elevate your digital marketing efforts? Start using Instapage today to take your landing pages from ordinary to extraordinary!
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