Create modern web portal from scratch using our lead-focused templates
Drive more leads with Instapage modern web portal template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
An all-in-one landing page and CRO platform guide
When it comes to digital marketing, Instapage stands out as the leading landing page and conversion rate optimization (CRO) platform. With its powerful suite of tools, marketers can create high-converting landing pages tailored to their campaign goals. Discover how to leverage Instapage to maximize the ROI of your marketing initiatives and streamline your page-building process.
Understanding the power of Instapage
Instapage provides marketers with a comprehensive solution to create, optimize, and personalize landing pages without needing extensive coding knowledge. This platform is designed for businesses in sectors like marketing and advertising, education, and technology, addressing their unique needs in the digital landscape. Its flexibility and ease of use empower teams of all sizes to effectively engage their audience.
- Access to 100+ ready-to-use templates: Instapage offers a library of high-converting templates that streamline the page creation process, allowing users to launch campaigns quickly.
- Advanced optimization features: Built-in tools for A/B testing and heatmaps enable marketers to understand user behavior and make data-driven decisions to enhance conversions.
- Dynamic content personalization: Marketers can deliver tailored experiences to different audience segments, improving engagement and conversion rates.
Step 1: Utilize templates to kickstart your campaign
Start by exploring Instapage’s extensive template library. Select a conversion-focused template that aligns with your campaign goals. Customizing these templates to fit your brand will create a cohesive look that resonates with your target audience.
Step 2: Optimize for conversions
Utilizing various optimization tools within Instapage can significantly boost your landing page performance. A/B testing lets you experiment with different layouts, and heatmaps provide insights into user interactions.
- Implement A/B testing: Test multiple variations of your landing page to determine which performs best, refining your approach based on real user data.
- Analyze heatmaps: Use heatmaps to visualize user behavior, helping you understand which elements attract the most attention.
- Monitor engagement metrics: Leverage the analytics dashboard to assess performance, tracking key metrics that indicate success.
Step 3: Personalize for targeted audiences
Leveraging personalization features allows you to tailor your content to different audience segments effectively. Using dynamic text replacement and AdMaps, direct users to the most relevant landing pages.
- Dynamic text replacement: Automatically alter text on your landing pages to reflect the specific ads that brought users there, ensuring continuity.
- AdMaps: Align your advertising efforts with relevant landing pages, creating a more targeted and engaging user experience.
- Audience-level tracking: Use data tools to monitor and analyze how different segments of your audience interact with your landing pages.
By following these steps, you can ensure your marketing campaigns are enhanced by Instapage's robust capabilities.
Ready to elevate your digital marketing strategies? Start using Instapage today to create stunning landing pages that not only capture leads but also convert them into customers.
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