Create modern short story website from scratch using our lead-focused templates
Drive more leads with Instapage modern short story website template built to maximize conversions. Easy customization - no designer or coding skills needed.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A comprehensive guide to maximizing conversions with Instapage
Instapage stands out as the most powerful landing page and conversion rate optimization (CRO) platform tailored for modern marketers. With its all-in-one approach, it empowers businesses across various sectors, including marketing and advertising, technology, education, financial services, and more, to enhance and maximize the ROI of their digital marketing campaigns. This step-by-step guide will walk you through using Instapage to supercharge your marketing efforts and achieve exceptional results.
Understanding the importance of landing pages in digital marketing
Landing pages play a pivotal role in a campaign's success. They serve as the primary destination for the audience and need to be compelling and effective in converting visitors into leads. Leveraging Instapage's features can significantly impact your conversion rates. Here’s why landing pages are essential:
- Drive focused traffic: Landing pages are designed with a specific goal in mind, directing visitors to take a particular action.
- Increase conversions: A well-optimized landing page can enhance conversion rates, ensuring that more visitors complete the desired actions.
- Measure performance: Instapage's analytics tools provide insights into how your landing pages are performing, allowing for continual improvements.
Step 1: Choosing high-converting templates
To kickstart your journey, start by selecting from Instapage's extensive library of over 100 ready-to-use templates. Each template is crafted to enhance your lead generation efforts.
Step 2: Customizing your landing pages
Once you've chosen a template, the next step is to tailor it to suit your brand and audience. Instapage offers intuitive builders, making customization seamless. Here are key elements to focus on while editing your page:
- Visual appeal: Ensure images and layouts align with your brand aesthetics.
- Clear CTAs: Your call-to-action should be unmistakable and compelling.
- SEO optimization: Use relevant keywords, including specifics about your offerings, to boost organic visibility.
Step 3: A/B testing and optimization
Finally, utilize Instapage's A/B testing features to experiment with different elements on your landing page. Conduct tests on variations such as headlines, images, or CTAs to find what resonates best with your audience. Key factors to evaluate during this phase include:
- Conversion rates: Analyze how different designs impact the percentage of visitors who convert.
- Bounce rates: Identify which landing pages maintain visitor engagement and which do not.
- User experience insights: Use heatmaps to see where audiences focus their attention, enhancing future designs.
By following these detailed steps, you'll be well on your way to creating high-performing landing pages that effectively capture leads and drive your marketing campaigns toward success.
Ready to transform your digital marketing strategy? Start leveraging Instapage today to build, optimize, and personalize your landing pages like never before.
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started
