Bring your ideas to life with Instapage's modern product features page template

Unleash your creativity with the modern product features page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for your landing page and CRO needs

Creating high-converting landing pages is essential for maximizing the return on investment in your digital marketing strategies. Instapage is the leading landing page and conversion rate optimization (CRO) platform designed to streamline and enhance your marketing efforts. Whether you are a small business or a large enterprise, Instapage provides the tools necessary to build, optimize, and personalize landing pages effectively.

Understanding the Instapage advantage

Instapage offers an all-in-one solution for landing page creation, featuring intuitive builders and robust libraries. Marketers can easily launch high-converting pages using over 100 templates that cater to various industries such as business services, marketing and advertising, tech/SaaS, and more. Its flexibility allows you to create tailored campaigns without requiring any coding knowledge or developer assistance.

  1. Templates and lead generation elements: With more than 100 ready-to-use templates and lead generation tools, you can set up effective campaigns quickly.
  2. Easy page building: The user-friendly interface ensures that even those with minimal technical skills can design sophisticated landing pages.
  3. Experimentation tools: Built-in A/B testing and heatmaps allow for continuous optimization of landing pages based on real user behavior.

Step-by-step creation of landing pages with Instapage

To get started, follow these three essential steps to create your landing page:

  1. Select a template: Choose from a library of conversion-focused layouts that best fit your campaign goals.
  2. Customize your content: Utilize dynamic text replacement and AdMaps to deliver personalized experiences aligned with specific ads.
  3. Publish and test: Launch your page and use Instapage’s built-in optimization tools to monitor its performance and make necessary adjustments.

Effective optimization for better conversions

Optimization is key to ensuring that your pages achieve high conversion rates. Here’s how to effectively optimize your Instapage landing pages:

  1. Utilize detailed heatmaps: Gain insights into user interactions on your page to identify areas of improvement.
  2. Conduct A/B tests: Test different elements such as headlines, images, and calls to action to find the best-performing variations.
  3. Track audience metrics: Use Instapage's analytics dashboard to monitor performance metrics and refine your targeting strategies.

In conclusion, Instapage provides marketers with robust tools to design and optimize landing pages that drive results. By leveraging its powerful features, you’ll effectively optimize your marketing campaigns.

Experience the impact of Instapage’s landing page solutions today. Start building and optimizing your campaigns for higher conversions and better ROI.

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