Flexible and modern pre-launch page templates

Use modern pre-launch page templates and stay true to your brand identity. Resonate with your audience today.

Use modern pre-launch page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for modern pre-launch page templates

If you're looking to elevate your digital marketing strategy, Instapage offers modern pre-launch page templates that can help maximize your campaign ROI. These templates are designed specifically to drive engagement and conversions, providing a seamless user experience without the need for extensive development resources.

Understanding the importance of pre-launch pages

Pre-launch pages serve a crucial role in any marketing campaign as they generate excitement and capture leads before the official launch. Implementing Instapage's high-converting templates enables marketers to effectively communicate their value proposition and create anticipation.

  1. Lead generation: Instapage templates allow you to strategically position lead capture forms, helping you collect audience information even before your product is launched.
  2. Branding: Utilize the customizable features to ensure that your pre-launch pages reflect your brand identity, which is essential for building trust with potential customers.
  3. Analytics: Track user behavior directly on your pre-launch pages with Instapage's integrated analytics, allowing you to refine your strategies based on real data.

Step 1: Selecting the right template for your campaign

Choosing the template that fits your campaign goals is pivotal. Instapage offers over 100 pre-built templates that vary in design and purpose, ensuring that you find one that resonates with your target audience.

  1. Assess your audience: Understand who you are targeting and what will appeal to them visually and contextually.
  2. Define your goals: Determine the primary action you want visitors to take when they land on your page — signing up? Downloading an asset? Your template choice should align with this objective.
  3. Review performance statistics: Opt for templates that are proven to convert, based on A/B testing and case studies available in your industry.

Step 2: Customizing your pre-launch page

After selecting a template, the next step is customization to enhance messaging and incorporate brand elements that resonate with your audience.

  1. Incorporate dynamic elements: Use dynamic text replacement to tailor your messaging based on the audience's referral source or interests.
  2. Adjust visuals: Make sure the images, colors, and layouts align with your brand aesthetic to create a cohesive experience.
  3. Add compelling CTAs: Design clear and persuasive calls to action that encourage users to engage with your page, such as signing up for updates.

Step 3: Launching and optimizing your page

Once your page is live, it’s essential to monitor its performance and make adjustments as necessary to boost conversions.

  1. A/B testing: Use Instapage’s built-in A/B testing features to test different headlines, images, or calls to action to discover what works best.
  2. Heatmaps: Analyze user behavior on your page to adjust areas that may be underperforming or distracting.
  3. Feedback mechanisms: Implement feedback tools to gather user insights and improve page elements continuously.

Building a modern pre-launch page with Instapage can significantly enhance your marketing efforts. By effectively utilizing the provided templates and tools, you can cultivate interest, capture leads, and ultimately drive success for your product launch.

Ready to maximize your pre-launch efforts? Explore Instapage’s templates today and start your journey towards achieving outstanding campaign results.

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