Create modern collection showcase website from scratch using our lead-focused templates

Drive more leads with Instapage modern collection showcase website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Zendesk
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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to utilizing Instapage for effective landing page optimization

Instapage stands out as a powerful platform tailored for marketers looking to enhance their digital campaigns. With its array of innovative landing page and conversion rate optimization (CRO) features, Instapage ensures that even teams with limited resources can create impactful marketing strategies. This guide walks you through the steps of leveraging Instapage's unique capabilities to maximize your return on investment (ROI).

Understanding the power of landing pages

Landing pages play a critical role in converting visitors into leads or customers. By using Instapage, marketers can access over 100 high-converting templates and flexible design options to craft pages that resonate with their target audience. This flexibility is particularly useful for businesses across various sectors such as tech, education, and financial services, ensuring that every marketing dollar is well spent.

  1. High-converting templates: Choose from a wide range of professionally designed templates that are optimized for conversions.
  2. No coding required: Instapage’s intuitive drag-and-drop builder allows users to create stunning landing pages without any technical expertise.
  3. Lead generation elements: Integrated forms and call-to-action buttons are pivotal in driving conversions and capturing leads directly on your landing pages.

Optimizing your landing pages for higher conversions

To ensure that your landing pages perform at their peak, instapage provides built-in optimization features. By utilizing A/B testing and heatmap analytics, you can gain valuable insights into user engagement and behavior. This approach allows marketers to iterate their pages effectively, ensuring higher conversion rates.

Leveraging personalization for your audience

Personalization not only improves user experience but also drives better results. With Instapage, you can dynamically alter content based on the visitor's profile. Integrated tools allow for tailored messaging that resonates with unique audience segments. This level of customization is crucial for industries such as business services and advertising.

  1. Dynamic text replacement: This feature automatically changes headlines and content based on the referring ads, ensuring relevance and improved engagement.
  2. AdMaps: Align specific advertisements with customized landing pages to create a seamless user experience.
  3. Audience-level metrics: Track how different audiences interact with your landing pages, allowing for targeted adjustments.

Streamlining collaboration for faster results

Effective communication is key in any marketing project. Instapage enhances collaboration through real-time editing and feedback features. This capability is particularly beneficial for teams in dynamic sectors, such as SaaS and financial services, where timely adjustments are crucial.

  1. Instant feedback: Collect comments and suggestions directly on the page to foster collaborative discussion.
  2. Secure sharing options: Easily share projects with external stakeholders to ensure everyone is aligned.
  3. Version control: Keep track of changes made to landing pages, offering insights into the evolution of your campaigns.

By following these steps, marketers can fully leverage Instapage's features to create high-converting landing pages. The result is a more effective marketing strategy that meets the unique needs of diverse industries.

Discover how Instapage can transform your marketing campaigns today. Start by exploring our ready-to-use templates and optimization tools to boost your digital performance!

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