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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your campaigns with Instapage: The ultimate landing page and CRO platform

Instapage revolutionizes how marketers create landing pages through its powerful capabilities tailored to enhance digital marketing efforts. With over 100 high-converting templates and intuitive tools, Instapage simplifies the deployment of effective campaigns across various sectors, including Business Services, Education, and Tech/SaaS. Whether you're working with a small team or a large organization, this platform ensures that you can maximize ROI effectively.

Why choose Instapage for your landing page needs?

Choosing the right landing page platform is critical in today's competitive landscape. Instapage stands out with its comprehensive features catered to marketing professionals looking to optimize lead generation. Its flexibility and ease-of-use help you produce transforming campaigns without extensive technical knowledge. Here's why Instapage is the best choice:

  1. Extensive template library: Instapage offers 100+ conversion-focused layouts, ensuring you find the perfect template for any campaign.
  2. Seamless collaboration: Teams can edit and review pages in real-time, streamlining the feedback process and ensuring faster launch times.
  3. Powerful analytics: Use heatmaps and A/B testing to track visitor behavior and optimize your pages for conversions effectively.

Step 1: Select the right template

The first step to creating your landing page on Instapage is to choose a template that aligns with your campaign goals. The platform hosts an array of options designed for various industries, including the Energy sector and Financial Services. Consider the following as you navigate through the template choices:

  1. Consider your audience: Select a template that resonates with the specific demographic you are targeting.
  2. Assess the campaign goal: Different templates are designed to promote different actions, whether capturing leads or selling services.
  3. Customization options: Ensure the template allows enough flexibility for necessary branding and messaging modifications.

Step 2: Customize your page

Once you have selected a template, customization is key to ensuring that your landing page speaks directly to your audience. Use the intuitive drag-and-drop builder to incorporate dynamic content and personal touches.

  1. Integrate personalized experiences: Utilize dynamic text replacement for tailored messaging based on audience segments.
  2. Add visual elements: Incorporate images or videos that enhance your messaging and engagement.
  3. Optimize for conversions: Keep forms short and clear, ensuring they capture lead information effectively without overwhelming visitors.

Step 3: Test and optimize

With your landing page built, the next step involves testing to ensure optimal performance. Instapage's built-in experimentation features allow you to run A/B tests and analyze metrics.

  1. Run A/B tests: Test different headlines, images, and calls-to-action to identify what resonates best with your audience.
  2. Utilize heatmaps: Gain insights into user behavior to see where visitors click and how they navigate your page.
  3. Monitor and adjust: Use performance analytics to continually refine your pages for maximum effectiveness.

By following these steps, you can harness the power of Instapage to create engaging, conversion-centric landing pages that resonate with your audience and drive results. It’s an agile solution that empowers marketers to optimize their campaigns effectively.

Get started with Instapage today and discover how its powerful tools can elevate your landing pages to new heights.

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