Boost your communication with mobile page templates using interactive market segmentation survey

To create a successful segmentation survey, follow these four simple steps: Decide your criteria. Ask appropriate questions for each segmentation. Dont ignore the product. Identify a suitable audience.

As mentioned previously, the Market Segmentation Matrix template is made up of four quadrants: Quadrant 1: Geographic. Add any information regarding the location of your consumers. Quadrant 2: Psychographic. Add your consumers personality traits and interests. Quadrant 3: Behavioral. Quadrant 4: Demographic.

Segment templates are stored project-specifically. Each segment template has a unique indentifying name, a description and a segment definition. The segment template continues to dispose of all the properties of a segment with the same segment definition.

Top Market Segmentation Survey Examples of Questions to Ask Have you ever made a purchase from our brand? How often do you make purchases from our brand? How likely are you to continue buying from our brand? Why do you choose our brand? What is your age? In what country do you live? In what state/province do you live?

The most common example of segmenting customers is doing so based on assessing characteristics or demographics and creating customer groups based on the attributes they share. For instance, customers over the age of 50 might be buying your products for reasons that are far different from those under the age of 25.

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

For example, luxury car manufacturers often use lifestyle segmentation to target top earners. They identify top earners by analyzing factors like their age, education level, occupation, and, if available, past spending habits. From there, they can create ads that mirror this individuals interests and tastes.

How to conduct customer segmentation analysis Identify your customers. Divide customers into groups. Create customer personas. Articulate customer needs. Connect products and services to customers needs. Evaluate and prioritize top segments. Develop specific marketing strategies. Evaluate the effectiveness of your strategies.