Create mobile friendly web directory from scratch using our lead-focused templates

Drive more leads with Instapage mobile friendly web directory template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Designing high-converting landing pages with Instapage

Creating a successful digital marketing campaign hinges on the ability to generate effective landing pages. Instapage, as the leading landing page and conversion rate optimization (CRO) platform, offers an extensive array of features tailored to meet the unique needs of marketers across various sectors, including business services and tech. Utilizing pre-built templates and lead generation elements, you can craft campaign-specific pages that maximize your engagement and conversions right from the start.

Understanding Instapage's capabilities

Instapage is equipped with a plethora of tools that facilitate the creation and optimization of landing pages. By providing over 100 customizable templates, marketers can easily select a layout that aligns with their campaign goals without any coding expertise. The platform's intuitive interface allows for a seamless design experience, making it accessible for teams of any size.

  1. High-converting templates: Choose from a diverse selection that caters to different industries, ensuring relevance and focus on conversion.
  2. Lead generation tools: Integrated elements to capture visitor information directly on landing pages, boosting your lead acquisition efforts.
  3. User-friendly interface: Designed for both beginners and experts, making page creation an efficient process without needing technical skills.

Step 1: Launching your landing page

To create your landing page, start by selecting a template that fits your campaign objective. Instapage's templates make it easy to tailor your design to specific audience segments, enhancing personalization.

Step 2: Optimizing for conversions

After your initial design is complete, it’s time to enhance the conversion potential of your landing page. Utilize Instapage’s built-in optimization features.

  1. A/B testing: Experiment with various versions of your page to identify which elements drive the most conversions.
  2. Heatmaps: Analyze user behavior on your landing page to see where visitors click and engage.
  3. Analytics dashboard: Monitor performance metrics to understand the impact of your changes and adjust strategies accordingly.

Step 3: Personalizing user experiences

Delivering personalized content is essential for engaging users effectively. Leverage Instapage’s dynamic text replacement and audience segmentation features to tailor experiences that resonate with each visitor.

  1. Dynamic text replacement: Automatically adjust text on your landing page based on the user’s search term, enhancing relevance.
  2. AdMaps: Align your advertising campaigns with landing page content to ensure consistency and improve conversion rates.
  3. Audience tracking: Analyze visitor behavior to identify key segments and create targeted marketing materials.

By following these steps, you can expertly craft landing pages that not only look great but also perform exceptionally in driving conversions and maximizing ROI. Optimizing your landing page is an ongoing process that adapts with your audience's needs.

Ready to skyrocket your conversion rates? Start using Instapage today to create powerful landing pages that bolster your marketing efforts and drive growth.

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