Create mobile friendly CMS website from scratch using our lead-focused templates
Drive more leads with Instapage mobile friendly CMS website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
An effective guide to using Instapage for landing page optimization
Instapage is recognized as a leading landing page and conversion rate optimization (CRO) platform, providing marketers with the tools necessary to enhance their digital campaigns. This guide serves as a comprehensive resource to leverage Instapage effectively in creating high-converting landing pages that maximize return on investment in the competitive marketing landscape.
Understanding the importance of landing pages
Landing pages are standalone web pages designed with a single focus: to convert visitors into leads or customers. Instapage allows marketers to create tailored landing pages to address the unique needs of different audience segments. Utilizing high-converting templates can significantly boost lead generation and sales capabilities.
- High-converting templates: Access over 100 pre-built templates designed for maximum conversion.
- Mobile responsiveness: Ensure your landing pages look great on all devices.
- A/B testing: Test variations of your landing pages to identify which versions yield the best results.
Step 1: Creating your landing page
To build an effective landing page, follow these initial steps: Choose a template, customize the layout, and add your brand messaging. Instapage enables seamless integration of dynamic text replacement and lead generation elements to capture customer interest.
Step 2: Optimizing for conversion
After creating your landing page, optimizing for conversion is essential. Features such as A/B testing and detailed heatmaps help understand user interactions and enhance performance on the page.
- Use heatmaps to see where visitors spend the most time and adjust content accordingly.
- Implement A/B testing to determine the most effective headlines and calls to action.
- Analyze analytics data to continuously refine your approach based on visitor behavior.
Step 3: Personalization and collaboration
Personalizing landing page content to address specific audience segments can dramatically improve conversion rates. With Instapage, utilize collaboration features to gather real-time feedback from teammates and stakeholders, accelerating the page production process.
- Dynamic text replacement: Modify page content in real-time to match user search queries.
- AdMap integration: Align advertising campaigns to specific landing pages for a seamless user experience.
- Collaboration tools: Share pages securely and get instant feedback for effective teamwork.
By focusing on these essential steps, marketers can effectively harness Instapage's capabilities to drive impactful digital marketing results.
Ready to take your landing pages to the next level? Dive into Instapage today to start optimizing your marketing campaigns and transforming your ROI.
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