Create minimalist short story website from scratch using our lead-focused templates

Drive more leads with Instapage minimalist short story website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to maximizing your digital marketing with Instapage

In today's competitive digital landscape, creating high-converting landing pages is essential. Instapage stands out as the most powerful landing page and conversion rate optimization (CRO) platform, designed to equip marketers with every tool necessary to enhance and scale their digital marketing campaigns effectively.

Understanding Instapage's powerful features

Instapage offers a suite of features geared towards optimizing your landing page experience. From an extensive library of high-converting templates to personalization tools, this platform allows you to tailor your content effectively to resonate with different audience segments. The use of dynamic text replacement and specific ad alignment can significantly impact conversion rates, making your campaigns more effective.

  1. 100+ high-converting templates: Instapage provides a vast selection of templates that can be customized to fit any campaign's specific requirements.
  2. Lead generation elements: Built-in features allow you to capture leads efficiently, using pre-built forms and integrations with major CRMs.
  3. Testing and optimization: A/B testing and heatmaps provide actionable insights to refine your approach and increase conversions.

Step 1: Create your landing pages effortlessly

Building landing pages on Instapage is a straightforward process designed for ease of use. Marketers can create pages quickly using a drag-and-drop editor and pre-built layouts, eliminating the need for advanced coding skills.

  1. Select a template: Choose from a variety of templates optimized for different goals, whether it's lead collection or product sales.
  2. Customize your design: Use the intuitive editing tools to adjust text, images, and other elements to reflect your brand's identity.
  3. Publish your page: Instapage allows for immediate publishing, giving you the ability to test and drive traffic to your landing page right away.

Step 2: Optimize your landing page for success

Once your landing page is live, the next critical step is to optimize it for conversions. Instapage provides various tools that help you analyze and improve your page's performance.

  1. Monitor analytics: Utilize the analytics dashboard to track visitor behavior and campaign performance in real-time.
  2. Conduct A/B tests: Experiment with different versions of your landing page to determine which elements drive the best results.
  3. Implement heatmaps: Visualize on-page user behavior to make informed decisions about content layout and design elements.

Step 3: Personalize for your audience

Creating personalized experiences significantly enhances user engagement. Instapage enables marketers to deliver tailored content that aligns with specific audience segments for maximized impact.

  1. Dynamic text replacement: Automatically change text based on user data to speak directly to your audience's needs.
  2. Ad alignment with AdMaps: Ensure that your ads lead to the appropriate landing pages that users expect.
  3. Level up tracking: Use audience-level metrics to adjust your strategies based on real-time data.

By following these steps, marketers can unleash the true potential of Instapage, tailoring their digital marketing strategies to rapidly adapt to the competitive landscape.

Ready to take your digital marketing efforts to new heights? Sign up for Instapage today and transform your landing page strategy with the most powerful tools at your disposal.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results