Create minimal comparison website from scratch using our lead-focused templates

Drive more leads with Instapage minimal comparison website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build free price comparison website template

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build comparison website template

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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A step-by-step guide to using Instapage for your landing page strategy

Instapage is a powerful landing page and conversion rate optimization platform that can drastically improve the efficiency of your digital marketing campaigns. By utilizing Instapage’s extensive features and templates, marketers in various industries including tech, education, and financial services can create high-impact landing pages that drive conversions. This guide outlines a structured approach to leveraging Instapage for your marketing efforts, ensuring you maximize your campaigns' ROI.

Step 1: Choosing the Right Template

Instapage offers over 100 conversion-focused templates tailored for different marketing goals. Choosing the right template is crucial as it sets the foundation for your campaign. Consider your target audience and the purpose of your landing page when making your selection.

  1. Select a template that aligns with your branding: Choose a design that reflects your brand's aesthetic and messaging.
  2. Focus on conversion elements: Look for templates that incorporate strong calls-to-action and lead generation elements.
  3. Test different layouts: Use A/B testing with different templates to see which performs best.

Step 2: Customizing Your Landing Page

Once you've chosen a template, it's time to customize it to fit your unique campaign needs. Instapage’s intuitive drag-and-drop builder allows for easy modifications without requiring any coding skills.

  1. Add your brand's colors and logos: Ensure consistency with your overall brand identity.
  2. Incorporate multimedia: Use images, videos, and interactive elements to engage users.
  3. Optimize for mobile: Make sure your landing page looks great on all devices by utilizing Instapage's responsive design features.

Step 3: Implementing Optimization Strategies

To achieve higher conversion rates, you must optimize the landing page based on data-driven insights. With Instapage, you can utilize various tools and features that facilitate this optimization.

  1. Leverage A/B testing: Experiment with different headlines, images, and calls-to-action to find the most effective combinations.
  2. Use heatmaps for insights: Analyze user behavior on your page to determine where visitors are clicking and how they are interacting.
  3. Monitor performance with analytics: Track key metrics such as conversion rates and bounce rates to continuously improve your landing pages.

Following these steps will position your landing pages for success in capturing leads and driving conversions.

With Instapage’s powerful features and easy-to-use interface, marketers can design, launch, and optimize landing pages effectively to meet their campaign goals. Start leveraging these tools today to maximize your marketing efforts.

Ready to elevate your marketing strategy? Explore Instapage's features and discover how you can amplify your landing page performance.

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