Microsite template optimized for HarmonyOS – your perfect website starts here.

Utilize the microsite template optimized for HarmonyOS for smoother browsing.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to mastering Instapage for landing page optimization

Instapage offers an unparalleled solution for creating high-converting landing pages tailored to your marketing goals. With its intuitive platform, marketers in the USA can enhance their digital campaigns efficiently. This guide will walk you through using Instapage effectively to optimize your landing pages, providing actionable insights along the way.

Understanding the power of Instapage

Instapage is designed to empower marketing teams across various sectors, including business services, education, and tech/SaaS, among others. Its rich feature set enables users to build professional landing pages without needing extensive coding knowledge. This makes it accessible for teams of any size or budget. Users can take advantage of over 100 optimized templates and pre-built lead generation elements that can streamline campaign execution.

  1. High-converting templates: Choose from a wide array of professional designs that are proven to convert visitors into leads.
  2. Instablocks: Reusable sections that can be customized and placed anywhere on your pages, saving time on repetitive tasks.
  3. Built-in analytics: Measure and track the performance of your landing pages with detailed insights to inform your strategies.

Step 1: Creating your landing page

Launching a landing page with Instapage is straightforward. Start by selecting a template that aligns with your campaign goals. From there, use the drag-and-drop editor to customize your page, incorporating your branding elements and necessary lead gen components.

Step 2: Enhancing your landing page with optimization tools

Once your landing page is set up, it’s crucial to focus on optimization for better conversion rates. Utilize the built-in experimentation features to run A/B tests and assess visitors' behavior through heatmaps.

  1. A/B testing: Experiment with different headlines, images, and calls to action to find what resonates best with your audience.
  2. Heatmaps: Visualize where users click and scroll, identifying potential areas for improvement.
  3. Analytics dashboard: Access detailed performance data to continuously refine your strategy.

Step 3: Personalization and collaboration

Tailoring your landing page experience for different audience segments can significantly increase engagement. Use dynamic text replacement to match visitor queries for greater relevance, and leverage collaboration features for team efficiency.

  1. Dynamic text replacement: Automatically adjust text based on user attributes to create a personalized experience.
  2. Real-time collaboration: Allow team members to edit and provide feedback instantly for rapid workflow enhancements.
  3. Stakeholder sharing: Easily share landing pages for review with external partners or clients.

In conclusion, Instapage is not just a tool; it’s a comprehensive solution to elevate your digital marketing efforts through optimized landing pages.

Ready to start maximizing your campaigns with Instapage? Take the first step towards higher ROI and better conversions today!

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results