Microsite template for Specimen processors – Design your web page with an intuitive builder.

Achieve your online goals with the microsite template for Specimen processors.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A powerful guide to maximising ROI with Instapage's landing pages

Utilising Instapage's powerful landing page and conversion rate optimisation (CRO) platform can drastically enhance your marketing campaigns. By following our step-by-step approach, you'll learn how to build responsive landing pages, optimise for conversions, and personalize experiences for your audiences — regardless of your budget or team size.

Understanding the need for effective landing pages

With the ever-increasing competition in the digital marketing landscape, effective landing pages have become essential for driving conversions. Here’s why leveraging Instapage is key:

  1. Higher conversion rates: Instapage's templates are optimised for maximum engagement.
  2. Time-efficient design: Launch a landing page in minutes with easy-to-use builders.
  3. A/B testing capabilities: Instapage offers built-in tools to continuously improve performance.

Step 1: Choose the right template for your campaign

To begin, selecting a template that aligns with your campaign objectives is crucial. Instapage offers over 100 templates that cater to various marketing needs:

  1. Lead generation templates: Built for collecting user information effortlessly.
  2. Event registration: Tailored to encourage sign-ups and confirmations.
  3. SaaS onboarding: Perfect for tech companies looking to onboard new users smoothly.

Step 2: Customise your landing page

After selecting a template, customising it to align with your brand voice and user expectations is vital. This involves:

  1. Using dynamic text replacement: Tailor your message based on the referring ad for greater relevance.
  2. Leveraging Instablocks: Quickly replicate high-converting sections across multiple pages.
  3. Incorporating engaging media: Include videos or infographics that resonate with your audience.

Step 3: Optimise for conversions

Once your landing page is ready, implementing optimisation strategies will ensure you meet your conversion goals. You can start with:

  1. A/B testing different headlines: Find out which messages resonate best with your audience.
  2. Utilising heatmaps: Understand user behavior to make informed improvements.
  3. Setting up an analytics dashboard: Monitor performance and adjust strategies accordingly.

Mastering landing pages with Instapage can enhance your conversion rates significantly. By optimising every step of the process, your marketing efforts can yield maximum results.

Take the first step towards unlocking your campaign's potential. Sign up for Instapage today and gain access to powerful tools that can transform your marketing strategy.

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