Build your microsite for seniors with a customizable template.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing efforts with Instapage's powerful landing page and CRO platform

Instapage's platform offers unparalleled capabilities tailored to boost the effectiveness of your digital marketing campaigns, especially for organizations in business services, tech, and educational sectors. This step-by-step guide will walk you through the process of optimizing your landing pages to ensure you capture leads effectively and maximize ROI.

Understanding the fundamentals of landing pages

A landing page serves as the entry point for your campaigns, specifically designed to engage visitors and convert them into leads. Instapage provides over 100 high-converting templates that empower marketers to craft stunning landing pages without requiring any coding skills. The intuitive page builder lets you drag and drop elements to refine your design quickly.

  1. User-Friendly Design: Instapage's easy-to-navigate interface allows users across various expertise levels to create and customize landing pages effortlessly.
  2. Template Variety: Access an extensive library of conversion-focused templates that cater to diverse industries, ensuring every campaign resonates with its target audience.
  3. Integrated Lead Generation: Built-in lead generation tools help empower marketers to capture information seamlessly without sacrificing the user experience.

Creating captivating landing pages

Once you have selected your template, the next step is to customize it to align with your campaign goals:

  1. Tailor Page Elements: Modify headlines, images, and calls-to-action to reflect the specific audience you’re targeting, utilizing dynamic text replacement for personalization.
  2. Incorporate Lead Capture Forms: Include user-friendly forms to collect visitor information effectively, enhancing your chances of conversion.
  3. Align with Ads: Use Instablocks to ensure that the landing page's visuals match your ad campaign for a seamless user experience.

Optimizing pages for conversion

After launching your landing page, it's crucial to monitor and optimize it continuously. Instapage provides various tools for detailed analytics to ensure you are getting the most out of your marketing budget:

  1. A/B Testing: Conduct experiments by creating multiple variants of your landing page and see which performs better, adjusting parameters based on real user data.
  2. Heatmaps: Utilize heatmaps to understand user behaviors on your pages, revealing which sections attract the most engagement.
  3. Performance Metrics: Assess all campaigns using comprehensive analytics dashboards that showcase conversion rates and user interactions.

By leveraging these strategies, marketers can ensure their campaigns remain effective and profitable, tapping into Instapage's full potential.

Start integrating powerful strategies today to transform your marketing approach with Instapage.

Explore Instapage now and elevate your digital marketing efforts to maximize ROI and drive conversions.

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