Get started with the microsite template for online retailers in Instapage.
Jumpstart your microsite with our polished, ready-to-go template for online retailers.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
An effective landing page template for marketers
Landing page templates are crucial tools in driving conversion rates and ROI for digital marketing campaigns. Instapage provides a powerful platform that enables marketers to create high-performing landing pages quickly and efficiently. By utilizing our extensive library of ready-to-use templates, you can accelerate your campaign setup and design tailored experiences for your target audiences across various verticals such as Business Services, Tech/SaaS, and Education.
Why choose Instapage templates?
The templates available on Instapage are not just visually appealing; they are designed specifically to maximize conversion rates. Understanding your audience is key, and Instapage provides insights to fine-tune your messaging. Here are some attributes that make these templates essential:
- High conversion rates - Templates are specifically built for performance, leading to improved ROI.
- Easy customization - Modify templates effortlessly to align with your brand guidelines and campaign goals.
- Lead generation tools - Incorporate built-in forms and CTA buttons to capture leads effectively.
Step 1: Choose a high-converting template
Start by selecting from over 100+ high-converting landing page templates that cater to various marketing goals. These templates can be tailored for multiple industries, ensuring relevance to your specific audience. Focus on templates that align with your campaign objectives and visualize how your brand fits.
Step 2: Customize your landing page
Once you have chosen a template, customize it to fit your business's unique voice and branding. This involves:
- Adjusting color schemes and fonts to align with your brand identity.
- Incorporating relevant imagery or videos to enhance user engagement.
- Crafting compelling headlines and CTAs that resonate with your target audience.
Step 3: Optimize for conversions
Now that your page is customized, it is crucial to optimize it for maximum conversions. Implement strategies such as A/B testing and analytics tracking to monitor performance. Key focus areas should include:
- Heatmaps to understand user behavior and optimize page layout.
- Dynamic text replacement to tailor messaging according to visitor's context.
- Ongoing optimization using data-driven insights to continually improve performance.
With these steps, you can build a powerful landing page that not only captures leads but also drives tangible results for your marketing efforts.
Ready to transform your landing pages? Sign up for Instapage today and unlock the potential of tailored landing pages for your marketing campaigns.
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