Microsite template for home-based businesses – Discover the right solution for your needs.

Take advantage of Instapage's microsite template for home-based businesses

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating high-converting landing pages with Instapage

By leveraging Instapage's powerful platform, marketers can significantly enhance their landing page strategies. The unique value of Instapage lies in its vast collection of high-converting templates and intuitive features, designed specifically for various industries including business services, tech/SaaS, and financial services.

Understanding the importance of landing pages

Landing pages serve as crucial touchpoints in digital marketing, driving conversions and maximizing ROI. For specific industries, creating targeted landing pages can help capture and retain the attention of valuable leads. Here’s why using Instapage’s templates is beneficial:

  1. Targeted Design: Tailor landing pages to specific campaigns or audience segments, enhancing relevance and effectiveness.
  2. Speed to Market: Instapage’s ready-to-use templates enable quick launches, reducing time-to-market for marketing campaigns.
  3. Optimized for Conversions: Each template is built with conversion principles in mind, ensuring higher success rates.

Step 1: Choose the right template

Start by selecting one of Instapage's over 100 templates that align with your campaign goals. Each template is customizable, enabling marketers to align it with their branding and messaging effectively.

Step 2: Utilize built-in optimization tools

Next, leverage Instapage's extensive functionality to enhance your landing page. Users can conduct A/B testing and analyze heatmaps to fine-tune their pages for better performance.

  1. A/B Testing: Easily create variations of your landing page to identify which elements convert better.
  2. Heatmaps: Visualize visitor interactions on your page, allowing for data-driven adjustments.
  3. Analytics Dashboard: Monitor overall page performance and make necessary improvements based on actionable insights.

Step 3: Implement personalization techniques

Finally, tailor the user experience by applying personalization tactics. Leverage Instapage’s dynamic text replacement and AdMaps to ensure visitors receive relevant content that resonates with them.

  1. Dynamic Text Replacement: Change text on your landing page based on the ad clicked, ensuring a seamless experience.
  2. AdMaps: Link specific ads to corresponding landing pages for targeted messaging.
  3. Audience-Level Tracking: Analyze how different audience segments interact with your page for future improvements.

By following these steps, marketers can create optimized landing pages that not only engage visitors but convert leads effectively. Instapage empowers you to maximize your digital marketing campaigns seamlessly.

Get started today with Instapage to boost your landing page performance and enhance your marketing ROI.

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