Microsite template for General contractors – Design your web page with an intuitive builder.

Achieve your online goals with the microsite template for General contractors.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize ROI with Instapage's powerful microsite template for general contractors

Creating an effective online presence is essential for general contractors, and Instapage offers highly customizable microsite templates that not only enhance your visibility but also drive leads. These templates are designed to cater specifically to the needs of contractors, ensuring that your projects are showcased effectively to potential clients and partners.

Why choose Instapage for your microsite?

Instapage provides a robust platform for general contractors looking to elevate their marketing efforts. With a user-friendly interface, even those with limited technical skills can build captivating landing pages that captivate their target audience. The following benefits make Instapage a smart choice:

  1. Versatile templates: With over 100 customizable templates, contractors can choose one that best represents their brand and services.
  2. Integrated lead generation tools: Capture information from potential clients seamlessly through built-in forms and call-to-action buttons.
  3. Analytics and optimization features: Monitor your page performance using detailed analytics, ensuring you make data-driven adjustments for better conversion rates.

Step 1: Customize your template

To create a visually appealing microsite, start by selecting a template that resonates with your brand's aesthetic. Here are steps to customize your site effectively:

  1. Choose a design that matches your branding: Utilize company colors and logos to maintain brand consistency.
  2. Add project showcases: Display a gallery that highlights previous work, allowing potential clients to see your expertise.
  3. Incorporate client testimonials: Adding positive reviews builds trust and credibility with visitors.

Step 2: Optimize for conversions

Once your template is customized, focus on enhancing the conversion potential of your microsite. Consider these actionable tips:

  1. Include clear call-to-action buttons: Ensure that visitors know what to do next, whether it’s to contact you or sign up for a newsletter.
  2. Utilize A/B testing: Test different headlines, images, or CTAs to see what resonates best with your audience.
  3. Monitor visitor behavior with heatmaps: Understand how users interact with your site to refine and enhance their experience.

Step 3: Collaborate and get feedback

Lastly, collaboration is critical when finalizing your microsite. Engage your team in the review process to ensure everything functions smoothly:

  1. Utilize commenting features: Allow team members to leave feedback directly on the design.
  2. Set up real-time editing sessions: Collaborate dynamically to foster creativity and provide instant adjustments.
  3. Share drafts securely with clients: Gather preliminary feedback from stakeholders before launching your site.

By implementing these strategies, your microsite will not only attract visitors but also convert them into valuable leads.

Take the first step towards enhancing your online presence with Instapage. Start building your microsite for a seamless transition from visitors to clients, maximizing your marketing efforts today!

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