Get started with the microsite template for craftsmen in Instapage.
Jumpstart your microsite with our polished, ready-to-go template for craftsmen.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
Maximize your ROI with Instapage’s seamless landing page creation
Instapage’s powerful landing page and CRO platform transforms the way businesses engage with their audiences online. By leveraging our platform, marketers in business services, tech, education, and other industries can create, optimize, and personalize high-converting pages designed to boost campaign performance and ROI. Discover how to effectively use Instapage’s tools to cater to your specific marketing needs.
Understanding the essentials of landing page optimization
The first step in leveraging Instapage for your marketing campaigns is mastering landing page optimization. High-converting landing pages are critical for successful digital marketing strategies. Instapage offers a library of over 100 customizable templates and lead generation elements to help streamline this process. Key optimization strategies include:
- Conducting A/B testing: Use our built-in A/B testing features to compare different versions of your landing pages and determine which one performs better, ensuring maximum engagement and conversions.
- Utilizing analytics tools: With real-time performance data at your fingertips, you can assess the effectiveness of your campaigns and make informed decisions about ongoing optimizations.
- Employing heatmaps: Analyzing detailed heatmaps provides you with insights on user behavior, helping to refine page elements that may not be performing as expected.
Leveraging personalization for targeted marketing
Creating personalized experiences is essential in today’s competitive landscape. Instapage allows you to dynamically deliver content tailored to different audience segments. Implementing personalization strategies can be achieved via:
- Dynamic text replacement: This feature allows you to customize messages based on the visitor's journey or source, increasing relevance and boosting conversion rates.
- AdMaps: Align your ads with dedicated landing pages that resonate with specific target audiences, ensuring a consistent message and enhancing user experience.
- Audience-level tracking: Utilize our data tools to gain insights on how different demographics interact with your landing pages, enabling targeted adjustments for improved performance.
Collaborative page production for faster results
Efficiency in page production helps you meet tight marketing deadlines. Instapage offers seamless collaboration features to ensure your team can work together effectively. Important aspects include:
- Real-time feedback: Instantly provide feedback to your team members, allowing for quicker revisions and edits.
- Secure sharing: Use our platform to share your landing pages with outside stakeholders, ensuring secure and efficient collaboration.
- Version control: Keep track of changes made and revert to previous versions without losing progress, giving you peace of mind during the production process.
By employing these strategies, you can create landing pages that resonate with your audience and drive results for your marketing campaigns.
Take advantage of Instapage’s all-in-one platform to maximize your landing page effectiveness and supercharge your marketing initiatives.
Ready to experience the power of Instapage for yourself? Sign up for a trial today and see how easy it is to create, optimize, and personalize landing pages that elevate your digital marketing efforts.
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