Microsite template for Companions – Design your web page with an intuitive builder.
Achieve your online goals with the microsite template for Companions.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to using Instapage for landing page optimization
Optimizing landing pages is essential for maximizing ROI from your digital marketing campaigns. Instapage, as the leading landing page and CRO platform, provides marketers with the tools necessary to accelerate their efforts and achieve remarkable results at any budget or team size.
Understanding the importance of landing pages
Landing pages serve as the focal point for capturing leads and converting visitors. They are integral to any online marketing strategy because they facilitate targeted messaging. Creating effective landing pages with Instapage allows you to tailor your content and layout to specific audience segments, enhancing engagement and conversion rates.
- Increased conversion rates: High-quality landing pages significantly boost the probability of converting visitors into leads.
- Targeted messaging: Crafting customized content for diverse audiences helps resonate with users, leading to better performance.
- Streamlined user experience: Easy navigation on well-designed landing pages improves users' likelihood of completing desired actions.
Step 1: Choosing the right template
The first step in creating a powerful landing page with Instapage is selecting from its 100+ pre-built, high-converting templates. These templates are designed to cater to various industries and marketing objectives.
- Evaluate the goal: Understand whether your campaign aims for lead generation, event registration, or product sales.
- Select industry-specific templates: Instapage provides templates tailored specifically for different verticals like education, tech/SaaS, and financial services.
- Consider design elements: Choose a template with visual elements that align with your brand identity.
Step 2: Personalizing your landing page
Once you’ve chosen a template, the next step is to personalize it to effectively communicate your message to your target audience. Instapage allows dynamic text replacement, enabling you to modify content based on the source of your traffic.
- Utilize dynamic text: Adjust content to match the keywords users search to ensure relevance and increase engagement.
- Incorporate imagery: Use professional images that reflect your message and appeal to your target demographic.
- Leverage testimonials: Adding social proof, such as testimonials or case studies, can boost credibility and trust.
Step 3: Testing and optimizing your landing page
Optimization is crucial for refining your landing page post-launch. Instapage integrates built-in experimentation features, allowing you to run A/B tests and analyze user behavior with heat maps.
- Conduct A/B testing: Test different headlines, images, or calls-to-action to determine what resonates best with your audience.
- Analyze performance: Use analytics dashboards to track conversions, bounce rates, and other key metrics.
- Utilize heat maps: Understanding where users click most on your landing page provides insights into their preferences.
In summary, leveraging Instapage for landing page creation, personalization, and optimization can significantly enhance your digital marketing efforts.
Ready to take your marketing campaigns to new heights? Start exploring Instapage today to maximize your ROI and create impactful landing pages that drive results.
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