Create metallic inspirational website from scratch using our lead-focused templates

Drive more leads with Instapage metallic inspirational website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to using Instapage for effective landing page optimization

For marketers aiming to boost ROI and accelerate their campaigns, understanding how to leverage Instapage's powerful landing page and CRO features is essential. Instapage provides the tools necessary to create high-converting landing pages, tailored to various industries, including business services and financial services.

Understanding the essentials of landing page creation

Creating a landing page that captures attention and generates leads requires an understanding of user behavior and effective design principles. Instapage's extensive template library and lead generation elements enable marketers to select and customize layouts that resonate with their audience. Utilizing features such as Instablocks, marketers can build pages swiftly without coding knowledge, which is ideal for teams of all sizes.

  1. 100+ ready-made templates: These templates are designed to optimize conversions based on industry best practices.
  2. Intuitive page builder: Make modifications on the fly with a user-friendly interface that allows for instant feedback.
  3. Pre-built lead generation elements: Incorporate forms and calls-to-action seamlessly to drive engagement.

Step 1: Optimize your landing pages with built-in experimentation

To continually improve conversion rates, A/B testing and analytics are crucial. Instapage includes built-in experimentation features that allow users to test different elements of their landing pages. Heatmaps provide insight into user interactions, empowering marketers to adjust their strategies based on data-driven decisions.

Step 2: Personalize content to engage targeted audiences

Dynamic content delivery is key to engaging distinct audience segments. Instapage enables personalized experiences through features like dynamic text replacement and AdMaps, aligning ad campaigns with corresponding landing pages. Tracking audience-specific metrics enhances marketers' ability to tailor their messaging, increasing relevance and conversions.

  1. Dynamic text replacement: Automatically adjust landing page content based on visitor data to maximize relevance.
  2. AdMaps: Create a seamless flow between ads and landing pages, ensuring consistent messaging throughout the customer journey.
  3. Audience-level tracking: Monitor specific audience interactions to refine marketing strategies over time.

Step 3: Foster collaboration for efficiency in landing page production

The collaboration tools within Instapage significantly reduce the time taken for page production and review. Stakeholders can provide real-time feedback, and marketers can make changes collaboratively, ensuring that campaigns are launched swiftly and effectively.

  1. Real-time edits: Collaborate instantly with team members for more effective revisions.
  2. Secure sharing with stakeholders: Maintain transparency throughout the project workflow by sharing drafts safely.
  3. Feedback loops: Enable efficient communication about changes, fostering a culture of iterative improvement.

To conclude, leveraging Instapage's comprehensive features not only simplifies the process of landing page creation but also maximizes the potential for higher conversion rates. By integrating optimization tools, personalization, and collaboration, marketers can significantly enhance their digital marketing strategies.

Ready to transform your landing pages using Instapage? Start crafting your high-converting pages today and unlock the full potential of your marketing campaigns.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results