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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide on creating landing pages with Instapage

Creating landing pages that convert is essential in today’s competitive digital landscape, particularly for marketers in sectors like business services, financial services, and SaaS. Instapage excels in providing robust landing page solutions tailored to optimize your campaign's ROI. This guide will walk you through the steps of effectively utilizing Instapage's features to enhance your marketing efforts from concept to execution.

Getting started with Instapage

Before diving into creating landing pages, it’s vital to understand the powerful tools and features available at your disposal. With over 100 high-converting templates and flexible page creation options, Instapage allows you to craft visually captivating and functional pages even without prior coding experience. Learn how to access and customize these features to suit your unique marketing needs.

  1. Access comprehensive templates: Instapage offers over 100 pre-designed templates perfect for different marketing strategies.
  2. Utilize intuitive builders: The intuitive drag-and-drop builder makes custom page creation seamless and efficient.
  3. Leverage lead generation elements: Integrated lead generation tools enhance your capability to capture visitor information effectively.

Customizing your landing pages

Once you’ve selected a template, customization is where you can make your landing page truly unique. Using Instablocks, you can easily alter layouts or add elements that cater specifically to your audience's needs.

  1. Change text and images: Quickly edit text elements and images to better reflect your brand messaging and vision.
  2. Add interactive components: Features like buttons or forms can drive further engagement from your visitors.
  3. Optimize for mobile: Ensure your pages are responsive and mobile-friendly using Instapage’s built-in tools.

Implementing optimization strategies

Optimization is key in enhancing conversion rates. With Instapage's A/B testing and heatmap tools, you can analyze user behavior and make informed decisions that amplify your landing page's effectiveness.

  1. Conduct A/B Tests: Regularly test different versions of your landing page to determine which elements drive better performance.
  2. Use Heatmaps for insights: Heatmaps reveal where users click the most, allowing you to reposition crucial elements.
  3. Analyze with an analytics dashboard: Instapage’s analytics tools provide invaluable data regarding visitor metrics and engagement.

Following these steps ensures that you not only create landing pages that look great, but also effectively convert visitors. Whether you aim to capture leads or drive sales, Instapage equips you with the necessary tools to succeed.

Take control of your digital marketing campaigns with Instapage, and start building landing pages optimized for conversion today. Don't miss the opportunity to transform your strategies with powerful tools designed to maximize your ROI.

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