Bring your ideas to life with Instapage's material design wait countdown page template

Unleash your creativity with the material design wait countdown page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for optimized landing page creation

Instapage empowers marketers to create highly effective landing pages that maximize ROI on digital campaigns. This guide details how to leverage Instapage's powerful features for creating the perfect landing page tailored for your audience.

Understanding the importance of landing pages

Landing pages play a crucial role in the conversion funnel. They serve as the first touchpoint for potential customers and must capture attention quickly. Instapage provides over 100 high-converting templates to help marketers start strong without the need for design skills.

  1. Clear Call-to-Action (CTA): Your landing page should have a prominent and compelling CTA that invites users to take action, whether it's signing up for a newsletter or making a purchase.
  2. Targeted Messaging: Use personalized content that addresses the specific needs of your audience segment, ensuring clarity and relevance.
  3. Mobile Optimization: With a significant portion of traffic coming from mobile devices, ensure your landing pages are mobile-friendly, leveraging Instapage’s responsive design capabilities.

Step 1: Designing your landing page

Kickstart your design process by selecting a template that fits your campaign goals. Make use of Instablocks for reusable sections across your pages.

  1. Choose a relevant template from Instapage's library that aligns with your business objectives.
  2. Use the drag-and-drop editor to modify elements without coding, allowing for quicker iterations.
  3. Incorporate high-quality images and videos to capture visitor interest and maintain engagement.

Step 2: Enhancing page performance through optimization

To ensure maximum conversion, utilize Instapage’s built-in optimization features. Analyze visitor behavior and adjust based on real-time feedback.

  1. Implement A/B testing on different headlines and CTAs to gauge what resonates best with your audience.
  2. Use heatmaps to track where users click on your page and adjust content placement for improved visibility.
  3. Incorporate analytics tools to measure page performance and make data-driven decisions for future campaigns.

Step 3: Collaborating for success

Collaboration is key when working on landing pages. Invite team members and stakeholders to provide feedback and make edits in real-time.

  1. Share your landing page drafts securely with team members to gather insights before the launch.
  2. Use comment threads directly on the page to streamline discussions about specific elements.
  3. Set up a timeline for reviews and final approvals to keep your project on track.

By following these steps, you can effectively utilize Instapage to create optimized landing pages that convert.

Ready to elevate your marketing strategy? Start your free trial with Instapage today and unlock the potential of high-performing landing pages.

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