Flexible and material design home page templates

Use material design home page templates and stay true to your brand identity. Resonate with your audience today.

Use material design home page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize marketing success with Instapage's landing page and CRO platform

Harnessing the power of Instapage can significantly boost your marketing campaigns. As a leader in creating effective landing pages and optimizing conversion rates, Instapage offers a suite of tools essential for marketers looking to enhance ROI in digital campaigns across various sectors such as tech, finance, and education.

Understanding the Features of Instapage

Instapage provides more than just a landing page builder; it transforms your marketing strategies. The platform includes unique features that streamline the creation and testing of landing pages, making it accessible for teams of any size. Here’s what sets it apart:

  1. 100+ templates: Choose from an extensive library of high-converting templates designed to meet various business needs.
  2. A/B testing capabilities: Instapage allows for robust testing of landing pages to refine content and maximize conversions effectively.
  3. Heatmaps: Visualize user interaction on your pages to understand where to focus optimization efforts most effectively.

Step 1: Creating Your Landing Page

The first step in utilizing Instapage effectively is the creation of your landing page. You can follow these streamlined steps:

  1. Choose a template: Select from over 100 conversion-focused layouts to align with your campaign goals.
  2. Customize your design: Use intuitive text editors and drag-and-drop functionalities to personalize your content.
  3. Integrate lead capture forms: Ensure you include forms to gather essential customer information right from the get-go.

Step 2: Optimizing Your Page

Once your page is live, optimization becomes crucial. Follow these key steps to enhance your landing page performance:

  1. Implement A/B tests: Regularly run tests to see which elements resonate best with your audience.
  2. Utilize heatmaps: Monitor user behavior on your page to identify bottlenecks and areas for enhancement.
  3. Review analytics: Make data-driven decisions by checking your analytics dashboard regularly for insights.

Step 3: Personalizing User Experience

Personalization can dramatically impact conversion rates. To maximize this aspect:

  1. Dynamic text replacement: Tailor content specifically for different audience segments.
  2. Use AdMaps: Align specific ads with their corresponding landing pages for a seamless user experience.
  3. Audience tracking: Leverage analytics tools to review user metrics and adjust pages accordingly.

With these steps, you can strategically utilize Instapage to enhance your marketing efforts.

Ready to revolutionize your digital campaigns? Start leveraging Instapage's robust landing page features today to unlock higher conversions and maximize your marketing ROI.

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