Bring your ideas to life with Instapage's material design heatmap page template

Unleash your creativity with the material design heatmap page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An introduction to instapage: the ultimate landing page and cro platform

Instapage stands out as the unrivaled solution for marketers seeking to create impactful landing pages that drive conversions. Its intuitive design and robust features help businesses from various sectors—including financial services, education, and tech—to maximize their return on investment for digital marketing campaigns. With a focus on optimization, Instapage simplifies the creation of high-converting pages, making it suitable for any budget or team size.

Understanding the power of landing pages

Creating an effective landing page is vital to ensure users take desired actions, whether it’s signing up for a newsletter or making a purchase. Instapage provides over 100 customizable templates specifically designed for conversion. Each template features pre-built elements to capture leads, enabling marketers to launch campaigns swiftly without needing to start from scratch.

  1. Multiple templates: 100+ high-converting layouts that suit various business needs.
  2. User-friendly interface: No coding skills are required, allowing marketers to create pages easily.
  3. Lead generation tools: Built-in elements ensure effective capture of visitor information.

Optimizing landing pages for conversions

With Instapage, optimization becomes straightforward. Marketers can utilize built-in experimentation features that provide detailed heatmaps, understanding user interactions on a page. A/B testing capabilities empower the adjustment of elements based on actual performance data, leading to higher conversion rates.

Personalizing user experiences

Personalization is critical for today’s consumers. Instapage allows marketers to dynamically tailor content to different audience segments through tools like dynamic text replacement and AdMaps. This ensures that the messaging aligns perfectly with the user’s intent, increasing engagement levels significantly.

  1. Dynamic content: Adjust page text based on the user’s previous interactions.
  2. AdMaps: Align specific ads with relevant landing pages to enhance customer experience.
  3. Analytics tracking: Monitor audience metrics to refine your strategies.

Collaborating on the creation process

Efficient collaboration tools within Instapage facilitate teamwork. Marketers can share drafts with stakeholders, provide feedback in real-time, and edit pages collectively, which significantly speeds up the production cycle. This feature is particularly useful for larger teams working across various verticals.

  1. Real-time editing: Collaborate live and see changes instantly.
  2. Feedback sharing: Stakeholders can comment directly on the page.
  3. Version control: Track changes easily, ensuring all team members are aligned.

By leveraging Instapage, marketers can enhance their landing pages' effectiveness through powerful tools that enable fast creation, optimization, personalization, and collaboration—all crucial elements for a successful digital campaign.

Ready to experience the transformative power of Instapage? Start creating your high-converting landing pages today and watch your marketing ROI soar!

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