Create material design collaborative website from scratch using our lead-focused templates

Drive more leads with Instapage material design collaborative website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to Instapage's landing page building tools

Instapage stands out as the ultimate solution for marketers aiming to enhance their digital campaigns through effective landing page creation and conversion rate optimization. With over 100 customizable templates and sophisticated lead generation tools, Instapage is designed to streamline the process of capturing leads and maximizing ROI, making it easy for teams of any size to launch successful marketing endeavors.

Understanding landing page essentials

Landing pages are pivotal in any digital marketing strategy and must be tailored to fit specific audience needs. Instapage equips you with a flexible platform to create eye-catching landing pages swiftly, enabling marketers to experiment with designs that align with their campaign objectives. Here are key elements of a successful landing page:

  1. Clear headline: Your headline should deliver a compelling promise or solution to your audience's pain points, encouraging them to stay on the page.
  2. Strong call-to-action (CTA): Ensure your CTA stands out and communicates what the user should do next, whether it’s signing up, downloading an ebook, or making a purchase.
  3. Visual appeal: Use relevant images and a well-thought-out color scheme that resonates with your brand and enhances user experience.

Using templates for quick deployment

Instapage’s library of over 100 high-converting templates allows marketers to kickstart their campaigns without needing design skills. By leveraging these templates, users can save time while ensuring their pages are built for optimal performance. Notable benefits include:

  1. Customization options: Easily modify templates to reflect your brand, including colors, fonts, and images to enhance visual alignment.
  2. Mobile optimization: All templates are designed to be fully responsive, ensuring that they look great on any device.
  3. Lead generation components: Integrated forms and elements help to capture leads directly on your landing pages, streamlining the conversion process.

Optimizing for conversion

To maximize the effectiveness of your landing pages, leveraging the optimization tools within Instapage is essential. By using built-in features such as A/B testing and heatmaps, marketers can gather valuable insights into user behavior:

  1. A/B testing: Experiment with variations of your landing page to determine which elements drive the most conversions.
  2. Heatmaps: Analyze where users click most frequently on your page to adjust designs and CTAs accordingly.
  3. Analytics dashboard: Monitor performance metrics in real-time, allowing you to make data-driven changes and boost overall efficiency.

Ultimately, the powerhouse of Instapage lies in its ability to support collaborative efforts, allowing teams to work together efficiently. With features that facilitate real-time edits and secure sharing options, launching optimized landing pages has never been easier.

To recap, Instapage provides marketers with an unmatched blend of user-friendly design, powerful optimization tools, and collaborative features, setting the foundation for successful digital marketing campaigns.

Ready to elevate your digital marketing strategies? Start your free trial today and discover how Instapage can transform your landing pages and boost your ROI!

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