Create material design business website from scratch using our lead-focused templates
Drive more leads with Instapage material design business website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
Maximize Your Marketing Impact with Instapage's Landing Page and CRO Platform
Instapage stands as a leading choice for marketers looking to enhance their digital marketing campaigns through the use of high-quality landing pages. With a treasure trove of over 100 high-converting templates and intuitive design tools, Instapage simplifies the process of lead capture and campaign optimization, ensuring that any marketing professional can achieve impressive results regardless of budget or team size.
Step 1: Choose the Right Template
Begin by selecting one of Instapage's expertly crafted templates that align with your marketing goals. This choice sets the foundation for your campaign. Factors to consider when choosing your template include:
- Goal Alignment: Ensure the template matches your campaign's objectives, whether it's lead generation or product promotion.
- Audience Targeting: Use templates specifically designed for your industry to resonate better with potential leads.
- Customization Options: Look for layouts that allow easy edits to personalize your messaging.
Step 2: Optimize Landing Pages for Conversion
With your template selected, focus on optimizing your landing pages. This involves implementing proven strategies to increase visitor conversions. Key strategies include:
- A/B Testing: Regularly test variations of your headlines and calls-to-action to discover what works best.
- Heatmaps: Utilize Instapage's built-in heatmap tools to gain insights into user behavior and adjust accordingly.
- Responsive Design: Ensure your landing page looks great and functions well on all devices, enhancing user experience.
Step 3: Personalize Content for Your Audience
Personalization is essential in delivering an engaging user experience. Tailor your content to cater specifically to your audience's interests and needs by:
- Dynamic Text Replacement: This feature allows you to automatically update text on your landing pages based on the ad clicked, creating relevance.
- Ad Mapping: Make sure advertisements correspond perfectly with landing pages to maintain a cohesive marketing message.
- Regularly Update Content: Keep your content fresh and relevant to current trends and audience preferences.
By following these strategic steps, Instapage empowers marketing professionals to design high-converting landing pages that can drive significant ROI.
Don’t wait for your competitors to take the lead; start using Instapage today to transform your digital marketing strategy and watch your campaigns soar.
Ready to elevate your landing page creation process? Sign up for Instapage now and unlock the power of effective digital marketing.
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