Create material design author website from scratch using our lead-focused templates
Drive more leads with Instapage material design author website template built to maximize conversions. Easy customization - no designer or coding skills needed.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A step-by-step guide to creating high-converting landing pages on Instapage
Crafting effective landing pages is crucial for maximizing ROI in your digital marketing campaigns. Instapage provides the tools and templates necessary to accelerate your marketing efforts, ensuring that your pages drive conversions and lead generation without requiring extensive coding skills.
Understanding the basics of landing pages
A landing page is a dedicated web page designed specifically for a marketing or advertising campaign. Unlike a homepage, which often serves multiple purposes, landing pages are targeted to resonate with a particular audience or campaign goal. Utilizing Instapage simplifies this process by offering over 100 ready-to-use templates that can be customized to fit the unique needs of different sectors such as education, financial services, and tech/SaaS.
- User-friendly templates: Quick access to templates eliminates the need for design expertise, allowing marketers to focus on campaign strategy.
- Mobile responsiveness: All landing pages created in Instapage are optimized for mobile devices, ensuring a seamless experience for all users.
- A/B testing features: Built-in A/B testing capabilities allow marketers to identify the most effective elements of their pages.
Step 1: Choosing the right template
Begin by selecting a template that aligns with your marketing goals. Instapage offers a variety of landing page designs tailored for different industries, ensuring you find a style that resonates with your target audience. Use the intuitive builder to customize elements such as headings, images, and calls to action.
- Filter by industry: Start by filtering templates according to your vertical, such as business services or education.
- Customize elements: Use drag-and-drop features to modify text, images, and buttons easily.
- Preview and test: Always preview your changes to verify the page looks great on both desktop and mobile views.
Step 2: Optimize for conversions
Leverage Instapage's optimization tools to enhance your landing page's performance. Use heatmaps to analyze user behavior and make informed decisions about layout and content. Conduct A/B tests to refine calls to action and headline messaging based on real-world data.
- Set clear goals: Define what a successful conversion means for your campaign, whether that's sign-ups, downloads, or purchases.
- Track user behavior: Use heatmaps to see where users click and how far they scroll, allowing you to position key elements strategically.
- Iterate based on feedback: Continuously test different variations of your page elements based on analytics to pinpoint what drives engagement.
Step 3: Personalizing the user experience
Finally, personalizing your content is essential for greater engagement. Use audience segmentation to deliver tailored messages to different user groups. Tools like dynamic text replacement and AdMaps help you align ads with messaging on landing pages based on user data.
By harnessing all these features, you can create landing pages that not only attract clicks but effectively convert visitors into leads or customers, all powered by Instapage.
Ready to maximize your digital marketing efforts? Start using Instapage to deploy powerful landing pages tailored to your audience and campaign goals today!
People also ask about Material design author website template
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started
