Find your marketplace template optimized for Smart home display and reach your audience wherever they are
Instapage marketplace templates look great and convert on any device, including Smart home display. Start customizing it now!

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A step-by-step guide for optimizing landing pages with Instapage
When it comes to maximizing your digital marketing campaigns, Instapage offers unmatched tools for creating high-converting landing pages. This guide will take you through the essential steps to leverage Instapage’s powerful features, ensuring your pages not only attract visitors but also convert them into leads and customers effectively.
Understanding the Basics of Instapage
Instapage is designed to simplify the landing page creation process for marketers across various industries. Its intuitive interface means you don’t need to be a tech guru to build stunning pages. You’ll start by exploring the range of conversion-focused layouts available, which can be tailored to match your brand.
- 100+ templates: Choose from high-converting options specifically designed to maximize ROI.
- Drag-and-drop editor: Build custom layouts effortlessly without any coding or technical skills required.
- Responsive design: Ensure your landing pages look great on any device, helping you engage users anywhere.
Creating Your First Landing Page
Creating a landing page can be both straightforward and efficient using Instapage. Once you log into the platform, you’ll find a wide array of templates to suit your specific needs, whether you're in tech, education, or financial services.
- Select a template that resonates with your target audience: Whether it’s educational or commercial, pick a style that aligns with your offerings.
- Customize with lead gen elements: Utilize forms, buttons, and calls-to-action that engage users uniquely and dynamically based on their preferences.
- Preview and test: Always preview your changes and conduct tests to ensure everything functions smoothly.
Optimizing for Better Conversions
With your landing page up and running, the next crucial step is optimization. Instapage offers analytical tools to help you understand your audience's behavior directly on the page.
- A/B testing: Continually test variations of your landing page to discover the most effective elements.
- Heatmaps: Monitor where visitors interact the most, allowing you to make informed decisions about design adjustments.
- Performance analytics: Track user engagement metrics to identify strengths and areas needing improvement.
Optimize continuously to improve your conversions and boost your marketing campaign’s ROI. Remember, a successful landing page is never truly finished; it evolves based on user feedback and performance metrics.
By following these steps, you can create landing pages that not only look great but also drive results. Instapage equips you with the insights and tools necessary to refine your pages continually.
Ready to start optimizing your landing pages? Explore Instapage today and transform your digital marketing strategy!
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