Find your marketplace template optimized for Microsoft Surface and reach your audience wherever they are
Instapage marketplace templates look great and convert on any device, including Microsoft Surface. Start customizing it now!
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A step-by-step guide to using Instapage for landing page optimization
Instapage empowers marketers by providing powerful tools for creating landing pages that not only attract visitors but also convert them into leads. This guide will take you through the essential steps of utilizing Instapage to optimize your digital campaigns effectively, ensuring you maximize your return on investment (ROI).
Understanding your audience
Before creating landing pages, it's crucial to understand your target audience, especially within specific verticals like tech/SaaS, education, and financial services. This knowledge helps tailor your marketing messages and design elements to meet the needs of your audience. Utilizing analytics tools can help you gather insights on demographics and user behavior.
- Define buyer personas: Identify the characteristics of your ideal customer, including their goals and pain points.
- Conduct competitor analysis: Examine how competitors engage with similar audiences to gain insights into effective strategies.
- Utilize surveys and feedback: Gather direct feedback from existing customers to understand their preferences and expectations.
Designing your landing page
With insights about your audience, you can design a landing page using Instapage's extensive library of conversion-focused templates. The drag-and-drop editor makes page creation intuitive, allowing for customizable layouts that require no coding skills.
- Select a template: Explore over 100 high-converting templates aligned with your campaign goals.
- Use Instablocks: Leverage pre-built sections that can be reused across multiple pages to save time.
- Incorporate lead generation elements: Use forms, buttons, and calls-to-action that encourage user interaction.
Optimizing for performance
To ensure your landing pages achieve the desired results, it's essential to implement optimization techniques provided by Instapage. By utilizing A/B testing and analyzing user behavior, you can make data-driven decisions.
- Conduct A/B testing: Test different headlines, images, and calls-to-action to determine which variations yield better engagement.
- Utilize heatmaps: Analyze user interaction on your landing page to identify hotspots and areas of improvement.
- Monitor analytics: Use the dashboard to track metrics like conversion rates and bounce rates for ongoing optimization.
By following these steps, you can effectively leverage Instapage to create high-impact landing pages tailored to your specific audience. Remember to constantly iterate and optimize based on performance data.
Ready to boost your campaign performance? Start leveraging the full potential of Instapage today.
Sign up for a free trial and unlock the tools you need to convert leads and maximize your marketing ROI.
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