Build a Internet Explorer-ready marketing campaign page with a customizable template

Creating a marketing campaign page template optimized for Internet Explorer

Optimizing your landing pages for different browsers, including Internet Explorer, is crucial for maximizing engagement and conversion rates. With Instapage’s flexible platform, marketers can quickly create marketing campaign pages that are not only visually appealing but also functional across all browsers. Here’s a step-by-step guide on how to effectively utilize Instapage to set up your campaign page template.

Step 1: Choose the right template

When starting your marketing campaign, selecting a suitable template is vital. Instapage offers a diverse library of over 100 high-converting templates that can be tailored to fit your specific needs. Look for templates that prioritize simplicity and clarity to ensure they render properly on Internet Explorer and provide a seamless user experience.

1. Responsive design: Ensure your chosen template is responsive and adjusts neatly to different screen sizes.
2. Minimalist layout: Opt for a design that minimizes heavy graphics, which might not load well on older browser versions.
3. Clear call-to-action: Each template should prominently feature a call-to-action button that stands out.

Step 2: Utilize Instablocks for efficient editing

Instablocks in Instapage allow you to save and reuse design elements across various pages. This feature not only speeds up the editing process but also ensures consistency in your campaign templates. By using Instablocks, you can create reusable sections like headers, footers, and forms that are tested for compatibility with Internet Explorer.

1. Customizable sections: Easily customize each Instablock to align with your brand's style guidelines.
2. Quick updates: Making changes to Instablocks automatically updates all pages using them, ensuring uniformity.
3. Compatibility testing: Utilize built-in testing features to verify how your Instablocks will perform on different browsers.

Step 3: Optimize for browser-specific functionality

Some functionalities may vary between browsers, so it’s essential to optimize interactive elements of your landing page. For instance, JavaScript features must be tested for compatibility with Internet Explorer, as older browsers may not support the latest scripts.

1. Testing environment: Set up testing environments that include various versions of Internet Explorer to ensure full functionality.
2. Fallback options: Implement fallback options for any features that might not work in Internet Explorer, like static images instead of animations.
3. Utilize heatmaps: Use Instapage’s heatmap feature to analyze how users interact with your page, making adjustments as necessary.

By carefully following these steps, you can successfully create a marketing campaign page template that is optimized for Internet Explorer, resulting in enhanced user engagement and improved conversion rates.

Now that you've got a foundational understanding of creating landing pages optimized for Internet Explorer with Instapage, it's time to take action.

Start building your campaign today with Instapage’s powerful features. Sign up now to access the best templates that convert and leverage our tools to maximize the impact of your marketing efforts!