Create luxury CMS website from scratch using our lead-focused templates

Drive more leads with Instapage luxury CMS website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A powerful guide to using Instapage for landing page optimization

Instapage stands out as the most powerful landing page and conversion rate optimization platform available, perfectly tailored for marketers in the USA. By leveraging its advanced features and tools, you can dramatically boost your digital marketing campaigns and optimize your return on investment. This guide will take you through the essential steps for creating effective landing pages that convert visitors into leads. Whether you’re part of a small startup or a large enterprise in business services, tech, or education, Instapage offers the flexibility and scalability needed to succeed.

Understanding landing pages and their importance

Landing pages act as a strategic component of your digital marketing funnel. They serve as the first point of interaction with potential customers and should be designed to capture leads effectively. A high-converting landing page requires specific elements that engage visitors and encourage them to take action. This includes persuasive copy, enticing visuals, and clear call-to-action buttons. Instapage empowers you with over 100 conversion-focused layouts and intuitive page-building tools to create landing pages that resonate with your audience.

  1. Clear objectives: Ensure each landing page has specific goals, whether it’s collecting emails, promoting a webinar, or selling a product.
  2. Compelling visuals: Use high-quality images and videos to capture attention and convey your message aesthetically.
  3. Strong calls-to-action (CTAs): Your CTAs should be bold and direct, prompting users to perform the desired action immediately.

Step 1: Choose the right template

The first step in creating an effective landing page is selecting a template that aligns with your marketing goals. Instapage provides various pre-built, high-converting templates that cater to different industries. This ensures you can quickly establish a professional-looking page without starting from scratch or needing coding skills.

  1. Select a template relevant to your industry: Tailoring your choice to the specific sector increases relatability with the audience.
  2. Check the layout options available: Ensure the template supports your content structure, whether it’s a single product showcase or a lengthy sales page.
  3. Preview how the landing page looks on mobile devices: Mobile optimization is crucial since a significant percentage of users will access the page via phones.

Step 2: Optimize your landing page

Once you have selected the perfect template, it's time to dive into optimization. Instapage equips marketers with various features to enhance their landing pages. Conduct A/B testing to compare different versions of your landing pages and identify what resonates best with your audience.

  1. Utilize heatmaps: Understand how users interact with your page content to refine positioning and focus.
  2. Test variations of headlines: A simple change in the headline can significantly affect conversion rates.
  3. Monitor performance analytics: Constantly track the metrics to adjust strategies as needed.

Step 3: Personalize your experience

Personalization is key to creating a unique experience for every visitor. Using dynamic text replacement features in Instapage allows you to cater your messages based on where leads are coming from. This targeted approach enhances the likelihood of conversion as users feel the page is designed specifically for them.

In conclusion, utilizing Instapage for landing page creation and optimization arms marketers with powerful tools to succeed in the competitive digital landscape. Remember, an effective landing page isn't just about aesthetics; it's about clear communication and strategic execution.

Start maximizing your ROI today! Sign up for Instapage and see the difference an optimized landing page can make in your marketing campaigns.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results