Build your long-form landing page template optimized for Epic

Make sure your audience views your landings the way you intended and create long-form landing page template optimized for Epic

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximizing ROI with Instapage: A step-by-step guide to long-form landing page templates optimized for Epic

Creating effective landing pages is crucial for accelerating your marketing campaigns. Instapage provides powerful long-form landing page templates that not only enhance user engagement but optimize conversions effectively, ensuring an excellent return on investment for your digital marketing efforts.

Understanding long-form landing pages

Long-form landing pages are designed to provide detailed information and engage users thoroughly. Unlike traditional short landing pages, these templates allow you to present comprehensive storytelling, enhancing user connection and driving higher conversion rates. They are particularly effective in nurturing leads across various industries such as Business Services, Tech/SaaS, and Education.

  1. Engagement: Longer content allows for storytelling techniques that keep visitors interested.
  2. SEO Benefits: More content increases the chances of ranking for relevant keywords in search engines.
  3. Detailed Information: Perfect for complex products or services needing extensive explanations.

Step 1: Selecting the right template for your audience

Choosing the appropriate long-form landing page template is the foundation of a successful campaign. Analyze your target audience to ensure alignment with their interests and needs, especially honing in on the specific verticals like Financial Services or Marketing and Advertising.

  1. Analyze your demographics: Understand the preferences of your audience to select a template that resonates.
  2. Customizable Fields: Choose templates that offer extensive customization options for tailored messages.
  3. Mobile Responsiveness: Ensure selected templates are responsive to cater to users on mobile devices.

Step 2: Crafting compelling content

Once the template is selected, focus on crafting content that captivates and informs. Highlight the unique value propositions of your product using engaging headlines, subheadings, and personally tailored messages.

  1. Use persuasive language: Employ calls-to-action and benefit-driven copy that appeals to emotions.
  2. Incorporate visuals: Enhance textual content with images, videos, and infographics that emphasize your messaging.
  3. Use testimonials: Include social proof through customer reviews or case studies to build trust.

Step 3: Optimizing for conversions

Finally, implement optimization strategies to increase your conversion rates. Utilize A/B testing and heat maps to analyze user behavior, continuously refining your landing page based on real-time data.

By following these steps, you can leverage Instapage's long-form landing pages to enhance your marketing strategy and ultimately drive higher conversions.

Ready to transform your marketing campaigns? Start using Instapage today and unlock the full potential of your landing page strategy with high-converting, user-friendly templates tailored for your audience.

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