Customize the pre-created long-form landing page template for shoppers
No matter your background, you can easily build landing pages. Simply find the right long-form landing page template for shoppers and adjust it to your needs!
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A complete guide to mastering long-form landing page templates for shoppers
Leveraging long-form landing page templates is essential for optimizing your digital marketing strategy. Instapage offers powerful tools and more than 100 ready-to-use templates that cater specifically to shoppers, enabling marketers to maximize engagement and conversions. In this guide, we will explore the steps you can take to effectively utilize these templates for your campaigns.
Understanding long-form landing pages
Long-form landing pages are designed to provide a comprehensive overview of a product or service. They allow marketers to engage potential customers through detailed information, persuasive calls to action, and easy navigation. Here's why they work:
- In-depth information: Extensive details help potential customers make informed choices.
- Improved SEO: Longer content can enhance visibility in search engine results.
- Higher engagement: Well-structured long-form content keeps visitors on the page longer, increasing the chance of conversions.
Step 1: Choose the right template
Selecting a suitable template is crucial. Instapage offers various high-converting landing page designs tailored for different sectors. Consider these factors when choosing a template:
- Target audience: Understand the preferences of your shoppers.
- Objective alignment: Ensure the template matches your marketing goals.
- Customization flexibility: Choose a template that allows easy modifications to align with your brand's identity.
Step 2: Craft compelling content
After selecting a template, the next step is crafting engaging content. This includes headlines, body text, and calls to action. Focus on the following aspects:
- Clear headlines: Use strong, benefit-focused headlines to grab attention.
- Persuasive body copy: Emphasize benefits over features and create a narrative that resonates with the audience.
- Eye-catching calls to action: Design CTAs that stand out and clearly communicate the desired action.
Step 3: Optimize for conversions
To maximize the effectiveness of your landing page, implement optimization strategies. Utilize Instapage's built-in experimentation tools to:
- A/B testing: Compare different versions of the landing page to determine which performs better.
- Heatmaps: Analyze visitor behavior to understand how users interact with your content.
- Analytics dashboard: Track performance metrics to refine your strategies.
By following these steps, marketers can effectively utilize long-form landing page templates to drive success in their campaigns.
Ready to craft your high-converting landing pages? Start using Instapage today and transform the way you engage with your audience.
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