Try how easy it is to work with long-form landing page template for home improvement companies
Reach out to the right audience with long-form landing page template for home improvement companies

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
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An effective long-form landing page template for home improvement companies
In the competitive landscape of home improvement, utilizing high-converting landing page templates can significantly enhance your digital marketing strategy. Instapage offers an all-in-one platform to create landing pages that not only attract visitors but also convert them into leads. With our customizable templates designed specifically for the home improvement sector, you can optimize your campaign for better performance and ROI.
Understand your audience
Before creating your landing page, it is crucial to identify the specific needs and preferences of your target audience. Home improvement companies typically cater to homeowners looking to renovate, upgrade, or repair their residences. Knowing what drives these customers can help you tailor your content effectively.
- Identify demographics: Understand the age, income level, and preferences of your ideal clients.
- Analyze pain points: Recognize common issues homeowners face, such as budgeting and project management.
- Highlight solutions: Clearly present how your services can address these issues.
Choose a high-converting layout
Selecting the right layout for your landing page can make a significant difference. Instapage offers an extensive library of ready-to-use layouts that are designed to capture attention and drive conversions.
- Use clear headings: Ensure that your main offering is concise and compelling right from the header.
- Incorporate visuals: High-quality images or videos of past projects can showcase your work and increase engagement.
- Call-to-action buttons: Make sure these buttons are prominent and encourage users to take the next step, such as contacting you or requesting a quote.
Incorporate persuasive copy
The content on your landing page should communicate effectively with your target audience and persuade them to take action. Use engaging language that resonates with homeowners looking to improve their spaces.
- Emphasize benefits: Explain the advantages of choosing your services over competitors.
- Include testimonials: Feature feedback from satisfied customers to build trust and credibility.
- Be concise: Use short paragraphs and bullet points to make information easily digestible.
To wrap up, an effective landing page template is essential for boosting conversions in the home improvement industry. With Instapage, you can leverage powerful features to create a page that resonates with your audience and drives them to act.
Ready to improve your landing pages? Get started with Instapage today and turn your visitors into loyal customers.
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