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Reach out to the right audience with long-form landing page template for grading companies

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create high-converting landing pages with Instapage

Creating effective long-form landing pages is crucial for capturing leads and driving conversions in your digital marketing campaigns. Instapage provides robust templates catered to various industries, ensuring that your business can maximize ROI without extensive coding or design knowledge. This guide will walk you through the essential steps to leverage Instapage's capabilities for building optimized landing pages tailored to your target audience.

Step 1: Select the right template

Choosing the right template is the foundation of any successful landing page. Instapage offers over 100 high-converting templates specifically designed for various business sectors. Whether in marketing and advertising, education, or financial services, selecting a template that resonates with your audience's expectations is vital.

  1. Identify your target audience - Understanding who you are targeting helps you choose a template that speaks to their needs.
  2. Review conversion history - Templates with proven conversion rates can increase your chances of success.
  3. Customize for alignment - Ensure the template aligns with your brand's voice and visual identity to strengthen your message.

Step 2: Customize using Instablocks

Once you've selected a template, the next step is customization. Instapage's Instablocks feature allows for effortless personalization of your landing pages. You can drag and drop elements to suit your content's needs and ensure it is relevant to your audiences, enhancing engagement.

Step 3: Optimize for performance

Optimization isn't just a one-time task; it's an ongoing process. Utilize Instapage's built-in features to test and refine your landing pages continually. This includes A/B testing different headlines, imagery, or CTA placements to find the best-performing variations.

  1. Implement A/B testing - Conduct tests on different elements to determine what resonates most with users.
  2. Utilize heatmaps - Analyze user behavior on your page to identify which sections capture their attention.
  3. Use analytics tools - Keep track of key performance metrics to gauge the effectiveness of every landing page.

Step 4: Personalize user experiences

Personalization can significantly enhance user engagement and conversion rates. By using dynamic text replacement and targeted ads, you can provide users with tailored experiences based on their specific interests and demographics, which is critical for businesses in sectors like education and tech.

  1. Leverage dynamic text replacement - Automatically substitute keywords in headlines to match user search queries.
  2. Implement AdMaps - Direct users arriving from specific ads to personalized landing pages.
  3. Track audience metrics - Maintain detailed analytics to inform your personalization strategies for improved ROI.

In conclusion, leveraging Instapage's full suite of features allows marketers to create effective long-form landing pages that drive conversion and maximize ROI. With easy-to-use customization tools and advanced optimization options, your marketing strategies can thrive.

Take the first step towards creating high-converting landing pages today by exploring Instapage's templates and features. Start your free trial now and transform your digital marketing campaign!

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