Customize the pre-created long-form landing page template for email marketers

No matter your background, you can easily build landing pages. Simply find the right long-form landing page template for email marketers and adjust it to your needs!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to using Instapage for effective landing pages and conversion rate optimization

Creating impactful landing pages is essential for maximizing the ROI of digital marketing campaigns. Instapage is the leading platform for marketers who want to effectively accelerate and optimize their campaigns through powerful landing page and conversion rate optimization tools. This guide will break down how to leverage Instapage to take your marketing activities to new heights.

Understanding Instapage and its core features

Instapage is a robust landing page creation tool that provides marketers with an all-in-one solution to design, publish, and optimize landing pages without needing coding skills. With its extensive array of resources, including 100+ high-converting templates and lead generation elements, Instapage empowers users to create pages that capture leads efficiently.

  1. Ready-to-use templates for different industries that expedite the design process.
  2. Dynamic text replacement to personalize content for specific audience segments.
  3. Built-in A/B testing tools to compare page performance and make data-driven decisions.

Step 1: Setting up your first landing page on Instapage

Starting on Instapage is simple. You'll need to select a template that aligns with your campaign goals, then customize it to match your branding. Here’s how you can get started effectively:

  1. Choose a template that fits your campaign: Browse through the library for a layout that resonates with your target audience.
  2. Utilize the drag-and-drop editor: Take advantage of the intuitive editor to customize the template elements, ensuring alignment with your marketing goals.
  3. Preview and publish: Always preview your landing page on multiple devices before hitting the publish button to confirm it looks great everywhere.

Step 2: Optimizing for conversions

Once your landing page is set up, the next step is to optimize it for higher conversion rates. Instapage offers tools to fine-tune details based on user interactions.

  1. Use heatmaps to analyze visitor behavior: Understand which areas of your page attract the most attention and adjust accordingly.
  2. Implement personalized content strategies: Through dynamic text replacement, ensure your messaging resonates with user intents.
  3. Conduct A/B testing on key elements: Regularly test headlines, CTAs, and images to discover which combinations yield the highest conversions.

By following these steps diligently, you will significantly improve user engagement and conversion rates for your landing pages on Instapage.

Remember, continuous optimization will yield the best results, so keep assessing and iterating your strategies.

Ready to supercharge your marketing campaigns? Start creating your first landing page with Instapage today and transform your approach to digital marketing.

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